This certainly sounds like a wiring problem? I helped a fellow W/C out on the cleaning pros forum, and the eventual problem was traced to a trapped wire under a metal lid, with the vibration of the van it caused chaffing of the insulation and eventualy caused the fuse to melt along with the wiring, like dave said, this isn't the first I have seen and helped with but it seems to becoming more and more regular.
Squeeks, when your pump is running just take hold of the insulated wire and see if its getting warm, if it is getting warm, then the wire is to thin, for the job and will eventually break down and melt.
Keep your 10amp fuse in there, there put there for a purpose? if it wasn't for your fuse melting the next thing to burn out would be your pump, 10p against £80 take your pick.
If the problem persists get back to me and I'll run you through a check list.
Here are a couple of photo's of a felow W/C wiring and fuse.