Nat
My personal view was that too many vans are not memorable. I have had my logo designed for over a year now and I do everything I can to push it and make it memorable. I print it on everything too.
So my theory was if you were behind my van you would have no choice but to read it as it is in your face. I am sure many would disagree but that is my opinion.
I have noticed that people are turning to look at it all the time as it stands out.
Just got to make sure I drive sensibly. lol