Squeaks,
You should monitor how many customers you lose and gain. My nightmare when switching to wfp was customers on mass cancelling due to them not likeing wfp. That as not happened.
I hate it when I lose a customer, If i gain 10 new customers and lose one old customer It feels I am doing badly, as loseing a customer allways feels worse then gaining several.
When I switched to wfp 20 months ago I wrote down on a sheet of paper (Sevreal Sheets)a column for New customers and a column for customers who cancelled.
17 months out of 18 I have got more new work then what I have lost. The one month that I lost more then I gained was only by £5.00.
Heres an example looking at my sheets April 06 LOST 3 customers worth £21.00, Gained 12 customers worth £158.00. Net total gain £137.00.
MAY 07 Lost 4 customers total £32.50
Gained 18 customers Total £249.00. Net total gain £216.50
Now if I had not wrote them down I could swear my round was doing badly as I know how I feel when I lose a customer.
You need to canvass if you are loseing more then you gain, This applys to a trad w/c as well as wfp. Basic economics. Your round must grow. Not only in size but in the profit you make.
My round is now at the point where I have enough work to say I am full, but I will allways take on new work, it will just take me longer to get round. I build the extra customers into my round, when I have between 5% and 10% Too many customers, I put up my prices and lose customers who dont want to pay. My round then increases in its profitability.
Or I sell odd work to a local w/c if I get to much.
Nel