I thought you priced per window, not the way it was cleaned. Do I take it from the way the argument is going that we will all end up in a price war, trad vs. wfp, cos if we are I think this will be the end of trad w/c, cos wfp being cheaper will win the job every time
Steve
At the moment cleaners seem to charge as if they were cleaning the trad way, even if they use wfp which is faster on most propertys.
They can get away with this because there has always been a shortage of cleaners, so the customer has to pay the price or they won't get their windows cleaned.
With the further expansion of wfp onto the streets of the uk, you will find customers will find it easier to get a window cleaner and this will effect the price.
At first it will start of in the commercial sector were the price of the job and profit is higher, as more compertion come onto the market the price will effect who gets the contract.
Next will be the domestic sector, I don't think that the average terrace house will be affected to much, but the larger size properties will be targeted.
The old ways of not poaching a fellow window cleaners customers will become a thing of the past.
The reason for this is, a newby starts up after spending a couple of grand, he then sees properties being charged say £25.00 per month per clean, he looks at this and works out that he can clean the same for £15.00 and still make a profit, what do you think he will now do?
In my opinion he will approach these customers with his price and promise of an excelllent job being done, the customer is facing more debt nowdays and the cost of living is growing faster than their income, which way do you think they will go.
Yes you will still have some loyal customers at first but at the end most will follow a cheaper price, especially if the standard of cleaning is as good or better than they are now getting.
For some time now, wfp cleaning has being overpriced, comparded to the amount of time it now takes to clean compared to the trad way, with more and more people coming into the industry, because the earnings are so good how long will these prices last?
There will be no war between trad and wfp cleaners, because each will find their own customer base, but there will be a price war.