Hi Mat, what experience do you have in this market? how have you obtained your list of cleaning contracts up for renewal and contact details. I have 3 or 4 calls per week from companies selling similar services, the appointments are not always good, and potential customers are just taking the appointment because the telesales person is incentivised to get appointments, and has said things like well why not see the sales person, you have nothing to loose the appointments are oftern with the wrong decision maker and there are no business incentive to move supplier other than cost. I have wasted time and effort attending appointments like this before.
Now if you had a diferent service model and sold information to cleaning companies this may be worth more to me than an appointment, and easier for you to collect, IE Contact Details, Service details, Costs, timeframes, issues and concerns. This takes the dilema away from you getting an appointment and me wasting time, I can decide if I want to chase low or high value business and if the potentail client fits into my business model. If you are forwarding OJEC business I can build a relationship befor the tender and potentially influence the tender to reflect services I provide.
Now to costs and worth, If I did this myself what would it cost.
Telesales person making 20 calls per hour
Accomidation and MIS Costs
Depending upon volumes I would expect to be paying arround .50p to £1.00 for qulaified information depending on who else the info is being sold to or about £10.00 per qualified appointment
Hope this helps and good luck if you decide this is where you want your business to be
Geoff