About the giving of advice, yes I'd lke to give Alex Ferguson a few tips, and who couldn't have done a better job than almost any England Manager.
Ryan air run a a no frills cheapest flights airline and have a strategy to secure the secondary locations across europe. Harley Davidson motorbikes aren't as fast or technically advanced as Japanese ones but they sell for more money. Currys and carpet right have large retail park locations, dominoes Pizza prefers the high street.
The point I'm trying to make is there isn't a right or a wrong way to conduct a business, and the great thing about being in business is that you are allowed to get things wrong, to make mistakes.