Pohara , i think is the correct spelling ,
and is 100% N Zealand lambs wool , Im not to sure but i believe they are all hand knotted and made , so I would treat as wool, bearing in mind , of course all the usual tests for migration etc. as they are quite a bright coulered rug with vivid colours.
my bro has one that i cleaned with no probs.
Geoff
Ps quite expensive if some thing goes wrong though