the area where i live used to be a thriving mining area,very little unemployment but thatcher changed all that,now there is high unemployment,if i am totally honest i would say there are some customers who cannot afford a window cleaner but i suspect they keep me on due to loyalty.
i would love to charge more but experience tells me it would be a disaster to make a significant increase at this time,when i increased my price from £2.50 to £3.00 there were a lot of grumbles.
we all need milk ,bread cigs and beer but we dont need our windows cleaned,to the not so rich it is a luxury,beleive it or not there are more than a few who cannot fing the £3.00 to pay me at times.
before you form a que to say you would not bother with the hastle of these small accounts there are bigger fish than you who would not have the hassle of your £10 accounts
another way of looking at it is maybe you trade in your x reg mondeo and buy a 55 plate one,there is always someone else who when they buy your old x reg they are just as pleased with it than you are with your 55 plate,but down the street there is the guy with the brand new mercedes etc etc.
having just read my post it dont make much sense to me i know what i am trying to say but cant find the right words
a little afrerthought though i seem to manage to live life ok nice car etc much wish that i was earning more i bet you there are people less fortunate than me who see me working and wish it was them!