like most marketing that i do its taken from ideas from other people and like this one people can take and change it to their own.
it a starting point.
lots of cleaners match their marketing message just to the mass market. i am just trying to show how you can match it to many different needs. asthma, eco, house sales are just three.
having just one message limits your market. people are interested in what problems are needs they have. matching your message to that increases your chances.
with passive marketing you just put you message out and wait for prospects to call. with active you are looking to put over a message that will turn someone into a prospect.
thanks for your comments. i would like to hear your ideas. as its not about any one product it about providing a answer to a problem. i am sorry if i have come across as trying to promote just one product. i did not mean to.
as you might know one of joe polish ideas is pre selling by positioning yourself as an expert. link this to differant messages is just a way to reach more prospects in the health or any other area. just like
http://www.makemore.150m.com/site is doing for the housing market. when i get time i plan to do a house doctor type guide for this market.
respect
Ian Harper