This will be of interest to anyone who uses the telephone o drum up business. Even just for making a follow up sales call after sending a sales letter !!!
Mark
New Corporate TPS law could cost you £11,250 pa
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Despite general outcry from the business community the right to opt-out from unsolicited calls has now been extended to LTD
companies, PLCs, schools, hospitals and government offices. The law became effective on 25th June and it is now an offence
punishable by a £5000 fine to make an unsolicited call to anyone (at home or at work) who has opted out.
Leaving aside the argument about whether Corporate TPS is a good or a bad idea, it is becoming clear that the way the CTPS is to
be administered will add substantially to the costs of any business making unsolicited calls (and if you include those
spur-of-the-moment sales calls that almost everyone makes that means virtually every business in the UK).
TPS Ltd (who administer the scheme) have announced that the Corporate TPS file will not contain sole traders or partnerships.
These will continue to be held in the "individual" (consumer) TPS file. This decision means that if you do not know the legal status
of the business you want to call (and you often won't) you will have to check the number against both TPS files.
So if you were planning to subscribe to the Corporate TPS file at a cost of £3750 you will now have to subscribe to the "individual"
TPS file as well - total cost £11,250 pa not including the cost of your time etc.
Our own survey of over 900 marketers showed that 23% intended to ignore the new law. At a cost of over £11,000 per year to
comply, many more will surely choose to ignore this badly thought out legislation. To download the full results of our survey <
http://www.wise-loveys.f2s.com/Guide/Corporate_TPS_Opinion_Survey.pdf >
