I know it's Americanized but on one of the American boards this action plan has kick started some businesses, it can't do any harm!
ACTION PLAN
All right here is a plan of action for everyone, that needs new clients now.
1. Put out 1000 of your most productive flyers every week.
2. Mail 100 sales letters to commercial prospects per week. Restaurants, lawyers, doctors. Whatever, your choice, but do it once a week.
3. Follow up the mailing 7-10 days with a phone call.
4. Contact other business owners. Swap customer lists. Contact 100 new prospects from each list every week. Send a sales letter first. Then follow up with a phone call.
5. Offer these same business owners gift certificates to give away as premiums to their clients.
6. Give gift certificates away at every Real Estate Office in town for every realtor working in that office every week.
7. Contact 15 prior clients every day. Let them know you are still alive.
8. Contact 30 cold prospects every day, in the market area you want to work in.
9. When completing a job, go to the neighbor and knock on the door, introduce yourself. Give them a business card. Give them a flyer. Tell them you want to be their cleaner of choice as well and hope they will consider you when they need the work.
10. Offer a cash reward or cleaning credit to anyone that gives you a referral now.
11. Offer a strong incentive to use your services now. It will be too late in April. A discount, a contest, whatever, be creative.
12. Join a service club or your local chamber of commerce. Attend the meetings, do the service and volunteer work. Great networking opportunity.
13. Whatever other great idea that might come to your head.
Now here is the biggest key. Don't do one at a time. Don't just do the ones you like and ignore the rest. Do them all right now. Not tomorrow, not next week, NOW. This is the success law of taking massive action. It doesn't matter which success guru you subscribe to, they all tell you to take action. Massive action yields massive results. Don't think about it, DO IT NOW!
