Fintan
You are mistaken, to assume Joe Polish is the master over Robert Saunders..................JP has very successfully plageurised readily available information, which has been around for near enough a century and Robert Saunders has worked with JP for many years, jointly putting together programs for the UK market.
There are better communicators around, who get better results..................they are the, motivators, who work, like the best, coaches, whether in sport, sales, or elsewhere.
The problem is, that the majority, about 80% very quickly lose the motivation, or fail to follow the guidelines, but that, is human nature and will never change
The other 20% will make greater use of the information and only 20% of these will continue to stick to the , " game plan "
So, only 4-5% will get the maximum return, from the marketing...................however................everyone else, who participates will gain something, from the experience and will implement, at least some of what they've learned.
robbie