Doug,
I know your point about special offer to attract work, but it appears to me that companies that offer Free Room up to 200square feet , or Have one room cleaned and I will do another free, must charge a higher price to be profitable.
Hence I am always stuck for an offer that customer considers to be of sufficient value to pick up the phone. Therefore I am depending on a numbers game reaching people who want their carpet cleanened.
Not those who would if pushed.
Which is why I use direct personal marketing.
I think I am asking what offers are available that work that do not involve double the work or depend on pushing people for extra work when you have got throgh the door.
I will be on about The Secret of the door if I do not watch it.
Regards
Ian