Hi
I think Martin is right on the ball. £20 - £30 is not unrealistic when you consider overheads etc.
Two of our cleaners have just finished a basic end of tenancy clean on a 5 bed (No carpets, interior windows, these are charged as extras) and charged £315 started @ 9am finished at 1pm.
This was a new property so was easy to clean. The client was amazed at the quality of the work!
You have to price to what you want to earn. If it is too expensive you wont get the job but then another comes along and you get it? Everyone is looking for value for money but they also want someone who knows what they are doing and will pay for that service
Dont sell yourself short, the days of the £5 an hour cleaner are long gone, our diary is full and always looks good.
We dont target any income group but work throughout London & the Home Counties for all income brackets.
For all you newbies there is enough work out there for everyone
Good luck