Hi G+M
Firstly, the price promotion with the predator poles for this month are really good - especially if you live on the mainland (£42+VAT postage over here).
Secondly, the 25ft Predator weighs 3Kg so its light.
Thirdly, they are quite strong poles, more rigid than the ecolite (which costs £196 + VAT for comparison)
Finally, with the duralok clamps and machined alloy basecaps you know you have bought a pole which is very, very nice to work with and will last much longer than most other poles for a fraction of the cost!