[Cleaning Resource]

Hi,
    i`ve been looking into how search engines rank listings, It works by how many links there are on other websites pointing back to your site.

so that got me thinking : : : : : :

If all of the people on here, who are in different areas (so as not to tread on each others toes) put links on their websites to everyone else`s websites then we will all get higher rankings,

 the link can be a banner, an icon, or just one line of text or even just one letter hidden somewhere it just has to be there for the search bots to find it. It makes no difference if anyone else can find it or not.

email me if your interested 

[calmore]

Have sent you an email regarding exchange of links.

It also helps 'pagerank' if you get listed on http://www.dmoz.org/

The reason is that dmoz is a search engine that is compiled by humans so the information on there is generally regarded as being very accurate.

Computer compiled search engines such as google, yahoo and others cross reference dmoz data in their search algorythms.

If you are listed on dmoz you'll generally appear higher in google results than if you are not listed.

[the red carpet]

I dont mind swapping links with anyone, but to be honest its more to be helpfull to you guys than anything.

In my opinion through my own experience, the best way is to pay!

My first month on google addwords cost me £100 and brought back £1600 in work.

[Kev Loomes]

Nice one Dan. I tried the adwords once, had 4 different ones for leather, carpets, uph & curtains.

Guess what.....absolutely zilch! gave up after a month. Glad its working out for you though.

I have focused things so I dont have to pay for it now  so far from google I have been obtaining approx £500.00 a month for the last 3 months, and this month so far £556.00. It can only get better

[the red carpet]

Kev, we are not a million miles apart
I reckon if it didnt work for you it must have been because you didnt do it right
I take it you listed multiple key words to be found by?

£500 a month is probably the worst iv ever had since i started
Iv now switched most of my keywords of because i cant handle the work, and theres no point in me paying for leads if i cant take them.

I can now only be found if you type in my local areas
iv switched of the broader search terms like "Essex" and "Hertfordshire"

Try it again it does work.

[calmore]

Must admit I tried adwords a few years ago (For a different business venture) and didn't get a single piece of business.

Perhaps I'll give it another go sometime.

In the meantime, anyone who wants a backlink from my website in exchange for one t'other way please drop me a line.

[Kev Loomes]

Yeh, I tried all the keywords sssoooooo many. But still nothing  The only thing I did notice is that the adverts only ever came up on the right - never on the top  maybe thats why I didnt get a good result?

I take it you realise I meant that Im getting £500.00+ just from the internet, and not as all my total sales!

[the red carpet]

Did you bid high enough to get on the top of the listings?

I was allways 1st at the top of the page

You have a option of how much you are willing to pay per click i set mine at £1.95, it never came to that but it made sure i was allways above everyone else.

My first month brought back £1600, this then went down a bit as a couple other good looking sites appeared in my area with really cheap prices on so i lost a bit of work.

But with a high of £1600 and a low of about £500 i would guess it averaged about £1000 a month.

Only problem with the net is the enquiries come from all over the place, its a good way to build up some work when you start, but as you start getting busy it can be a pain as you dont wanna spend half the day on the road driving 30 miles between jobs.

Ps, in my experience the Yahoo version is rubbish.

[ianharper]

Hi

search engine are very complex things and know all the tricks. like link swapping. the first thing they look for is content. for example, it will rank a page higher that has more of the search words in its content than one that does not.

So it the search term was "carpet cleaner Devon" then the page with the most of these words on a page will get listed the highist. in a nut sheel.

Every time you place a image the search engine does not see it so you must put a tag with it. One way it show prospect the image and then say what the image is in words

I hope you dont mind me saying but you need to sell benifits of your service and not features. What the benifit of truck mount to the customer. what can it for THEM that will make them call you. you make a very good point abut drying times but its with text about pub cleaning.

Why is drying time inportant? cowboy cleaners, odour problems, etc

so the benifit of your truck mount or twin vac is that, if the customer is worried about the loss of the room or she might have had a bad experance before is that your system will leave it dryier and she can use the room within two hours.

you need a unique selling point that makes you differant to other cleaners (as you are) positioning yourself as an expert is one way. but again its the benifit of say being a ncca member, or woolsafe to the customer not i got this and that trade marks. you know whats it like when someone goes on about them selfs you switch off.

in a nut sheel

people are only interested in whats in it for them.

keep studying and updating your site all the time as you should never stand still. the internet is changing all the time.

Respect

Ian Harper

[jbcleaning]

Sorry Ian but I have to disagree - links from other sites are very important. They are seen like 'votes' - the more 'votes' your site gets, the more important your site becomes and the higher it should rank.

You might have been able to get to the top of Google by stuffing the home page full of keywords 10 years ago, but they are a lot cleverer than that now 

[Kev Loomes]

Dan,

Thats probably what it was then. I did a max of £1.00. It came up a lot, but only on the right. £1.95 sounds a real lot....but if it works.

[the red carpet]

It does sound a lot so most people wont bid it and play it safe at 50p or something like that

Be brave, and you get to the top, that means your the first person they see.
You have pages of info for them to read to make there decission.
And there not cold prospects like leafleting, they all want there carpets cleaned or they wouldnt click.

So even at £1.95 i think its worth it, and dont forget you will rarely pay that i think my average cost per click was abou 70-90 pence

[DanielWelford]

You can always emply a company to do it for you. They guarantee you top ranking. Mine chage £10 per month.

Dan

[Kev Loomes]

You can always emply a company to do it for you. They guarantee you top ranking. Mine chage £10 per month.

Dan

Dan, what is your website?

[ianharper]

i dont spend a penny and my listing is number one on microsoft and yahoo. and number 6 on google.

for the search term "billericay carpet cleaner"

search engines work by algorism and no one but the search engine provider know what it is, they see their job as providing search results that are content rich for the search term. if the spider that visits your site thinks that you are a link farm them it will take action, by listing other above you or delisting your site. Google is the worst for this.

text is king to the search engine and the more relvent text that matches the search term the higher the listing.

why pay per click when your site stats tell you the search terms prospect entered when they where looking for your site. so all you need do is use these in the text on your pages and you will inprove you position for free.

respect

[Kev Loomes]

Good point Ian.

That's why I've focused my website to do exactly that. I have many search terms coming up on Google No 1 spot already - not just for 'carpet cleaning whatever area' but for upholstery, leather, rug, curtains etc etc and for lots of different areas.

I should be getting far more enquiries - but it does take time I know

[ianharper]

Kev

Great looking site.

You need to put

<meta name="description"
<meta name="keywords"

on all your code pages as you dont have them

Respect

Ian Harper

[ianharper]

guys

one of the new ides to get top listings

is blogging

as i have allready siad its about content so if you link you site to a blog about carpet cleaning this would improve listing.

Respect

Ian Harper

[craigp]

the reason theres lots of directories and ebay listings come up on first page on most searchs on google is because THEY DONT WANT TO BRING UP BUISNESS WEBSITES. Its not in there interest, they want you to PAY.

google are ar*eholes whom a turnover in it billions is not enough.

its a fact that googles globeble turnover matchs the entire economy of Turkey.

thats why when you want to search somthing on the net, you will get far better results using msn.

eg. say i do a search 'sofas uk' i'll only find a couple of sites on google, when throughout the uk theres probaly loads of websites selling sofas, google does not see its job as genuinly helping you find the most 'relative' sites.

It wants to give you any old tosh so that people whom have a commercial interest in there site coming up, will have to pay.

[Kev Loomes]

Kev

Great looking site.

You need to put

<meta name="description"
<meta name="keywords"

on all your code pages as you dont have them

Respect

Ian Harper

OOPS :!

Thanks for noticing Ian - much appreciated