I have found the same with my 4040 recently.
My 4040 membrane is 12 years old and still producing at a rejection rate of 97%.
It was definitely taking much longer to refill my IBC storage tank, so I did some investigation.
When I first put the 4040 together, it was producing 2 litres of pure per minute. My waste water was just over 2 litres per minute. Last week I was producing 1 litre of pure per minute with approx 1.5 litres of waste per minute. My water pressure both sides of my prefilters is 50psi, which has been this for around 15 years.
The TDS of the incoming tap water was 148ppm, when it's usually around 124ppm. The incoming tap water temperature is 5.7 degrees C. I haven't seen it this cold before.
As my rejection rate is still good, I've decided to stick with my current HF5 membrane and see what happens in the summer when the tap water's temperature improves. I throttled the waste tap back a bit more to get a little less waste, but I haven't checked the new performance figures.
I suspect that the membrane has got clogged with calcium, but the production drop-off seemed to suddenly happen, so this has got me wondering if its just the incomming tap water temperature.