in my opinion it would be better to sell as abusiness,i think this would achieve a better price, and less hassle. However, as sole traders the business is really ourselves,our contact,and trust built between us and customers, rather than a brand or major capital equipment, which has probably been written down by your accountant over the years. I think selling as a going concern and perhaps offering to work alongside the new owner could be a good selling point. Whatever, hoping you get a good price and enjoy the future minus the wand!