thats part of the price "potential" its forecasting thats what your buying into....
and google doesn't have any charlatans ?
Darran
You as the buyer may see potential in the business but the seller doesnt get paid for the potential.
For the sake of argument, say the OP's "business for sale" is a cleaning business operating in your area it runs 9 vans has 12 staff cleaning trad. Average house is £7.50 cleaned fortnightly, very compact. 2,200 customers all domestic. Customers pay mainly cash 60% pay after clean.
You have a cleaning business 3 vans 4 staff cleaning WFP. Average house is £12 cleaned 4 weekly not as compact, the other business has customers right next door to where you are already cleaning. Your customers pay go cardless. If you could buy the trad business and convert it to your business model there are some great cost savings to be made. Are you going to pay more for the trad business because it has potential? It may be worth more to you than a similar buyer based 80 miles away with no other work in the area who also cleans trad. You can "fix" it and make it more profitable, the seller doesnt get paid for that, you do. There is risk to implementing change your first objective is to minimise risk.
There are "business brokers" who advertise online who's business is signing up businesses for sale, they will tell a seller whatever the seller wants to hear in order to get their business listing. One of their favourite tricks is to tell a potential customer they have a data base of waiting buyers willing to pay £'sssssssssss for a business like yours. Less than 1% of these businesses find a buyer within 24 months. I wont name these "brokers" here you will need to google them.
Buying or selling a business is a mine field be careful and get yourself educated. (general statement not aimed directly at Darren)