I didn't do the price at 50%cheaper those are my prices if I want to I could do six an hour times that by five hours in Yorkshire thats good money but I have been doing this job 35 years now with a very good customer base ,put it this way I will be one of those Window cleaners that will hardly lose any customer to the covid because I don't take the mick with pricing, I make a good living through this job and I'm not about to rip people of ,I hear it every day people saying to me my window cleaner is expensive do you cover my area answer normally is sorry no I don't cant be bothered with the hassle 😅
I'm on Teesside and the same mentality exists as in Yorkshire with regard to pricing.
I also don't take the Mick with pricing as I've watched and learnt from fellow window cleaners. They have a high rate of customer turnover because they try to charge maximum pricing. I found it very difficult to get to £10 a 3 bed semi no conservatory in our area. There are still guys charging a fiver for the same type of house and using wfp. The further East you go into Loftus the worse it gets price wise.
When I bumped prices up for £9 to £10 I found that was the tipping point for some.
We have a business that wanted to charge £15 a clean on a newish estate. He got a couple of houses but not for long as his customers started to talk to others who had other window cleaners. Now I think he only has 2 customers left from the batch he had.
I wish we could all get those prices but customer perception dictates otherwise.
The other issue we have is our Job Center. They have been blatantly encouraging job seekers to become window cleaners and take low level bungalows off existing window cleaners by undercutting. They have been told the established window cleaners can afford to loose a few of their customers.
What this does is get someone off their books into employment and then let family credit (or whatever its called) to top his earnings up. Is it 16 or 24 hours he has to work a week to claim these benefits?