My experience is that pricing is a mindset. The local guy I was talking about the other day once said to me “who’s going to pay more than a fiver for that?”. My price would have been £20 for the one he was pointing at. He hadLoads on that street and he was welcome to them all at that price. The point is that he had a mindset that he was only worth a fiver and didn’t value his work.
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I completely agree with this.
I am nearing full capacity, for what I am prepared tom work. I am pricing higher on all my new work, because It doesnt matter if they say no.
I think my body language goes hand in hand with mind set.
however , I am now putting up my prices on customers I have had for years to bring them into line with the new work.
I think I am more confident now , and the confidence and mind set seems to be working.