Who is going to prove that you haven't been adversely affected?
HMRC doesn't even have a definition of 'adversely affected'. They can't say what it means so how are they going to prove that someone isn't adversely affected?
That's the problem with HMRC if they have no definition you have no argument!!!! The deck is stacked in HMRC favor! They are one Gov department that forces you to prove your innocence. Which without a definition of 'adversely affected' you can't do!
So be wary, very wary.
Shrek said 'if you haven't been adversely affected'. That's not the same as 'how have you been adversely affected?'
It's going to harder for them to prove anything when they are relying on us for their information.
There is nothing in Simon's post to say that he hasn't been adversely affected. I don't know how anyone can say that someone else hasn't been adversely affected.
Showing that you've been adversely affected is far easier than another party saying that you haven't.
I doubt many people will be challenged on this if they are reasonable with their reasons and information.
Unless it changed yesterday, the current term is "reduced demand". If your sales haven't gone down, you've not got reduced demand. Anyone claiming that hasn't experienced a drop in sales is claiming fraudulently in my opinion.
You just spent £10k on advertising didn't you? Did you get the demand you'd expect from that? If not then the demand is reduced.
I spent a lot more than that and got a better return than last year. Demand for me wasn’tdown. The only metric for demand is sales. If sales are up, demand is up. However you generate the demand.
That's not strictly true.
Demand could be through the roof but it doesn't have to be met.
What about the demand for tables in a restaurant that has restrictions?
And how are you measuring sales? Units? Income?
A window cleaner could have reduced demand and still have an increase in income if prices are increased.
We'll find out more about demand at the end of the month. I can't help thinking that some of the onus is being taken away from us.
We'll see......