I've been very quiet the last couple of weeks, the majority being end of tenancy cleans and some repeat middle age and younger people who were happy to leave me to it. I've not had a booking from older customers for some time, which isn't ideal living in a retirement area.
That said I did pause my Google advertising when this all happened ,and I was spending around £300 a month I guess, so I can afford to drop a few smaller jobs. I am just looking at resuming the advertising now ,but I was holding off incase of a second wave.
I am seeing lots of local cheaper cleaners looking busy, now I price myself middle of the road ,and I don't really want to have to bust my guts doing cut price work so perhaps it's time to look at refining my service,polishing my act and aiming to up my prices . In my head I know it's the better move,but always a risk moving out of ones comfort zone
All the best
Lewis