[Smudger]

Birdy results (before he went into hospital)

Total FB ads spend: £1095
Total jobs: £55
Cost per booked job £19.90
Over 3 week's work

Huh?    £55 or do you mean he got 55 new customers?      what was the average price/job (income) of these?

[Stoots]

£26 a customer is poor.

You should be averaging about £5 a lead or £10 a Conversion.

I've spent £3k total on my account and whilst I can't tell you how many customers exactly I've obtained its about 1000 leads so assume 500 customers.

I'd pay you premium today to deliver this!
Unfortunately that's just chatter. You can get leads no problem (also it depends what you call leads)
But have hard time to believe you get 50% conversion rate. If you do - then you in a wrong business, can make thousands doing advertising

£5 a lead for me isn't going to equate for £5 a lead to you as I want paying for doing it.

I do quite well out of lead generation already have quite a few regular window cleaners I supply leads to.

[Smudger]

This is last month.

71 leads for about £280

Plus 3 messages and 12 comments which no doubt resulted in a few more leads....

I can't give a conversion rate for these as they were not for me.

But I can find some figures of my own results later when I get time.

But to be honest I don't use ads for myself anymore I just post in the right places for free. Picked up about 30 new custs for free this last month.

so can you explain to a Facebook idiot what those figure mean ?

Darran

[Richard iSparkle]

Go on Richard - you know you want to do it !

Darran

You know I’m going to!!

Already had a go with Gomo and I need to refine a few bits in my website before trying again...

[Smudger]

 

[Stoots]

£26 a customer is poor.

You should be averaging about £5 a lead or £10 a Conversion.

I've spent £3k total on my account and whilst I can't tell you how many customers exactly I've obtained its about 1000 leads so assume 500 customers.

to be fair it really comes down to the numbers so assumptions about your conversion rate isn't enough.

and assuming a 50% conversion rate is pretty incredible from this type of lead.

i;d be interested to really see what the numbers were if you do spend some time digging into them

also of course it comes down to the quality of the customer you're getting

we've all had the experience of canvassers getting lots of poor quality customers.

i find it hard to believe that a 50% conversion rate from facebook ads would be decent customers at the right price, expecting a regular service, etc etc etc

so what i would be interested to hear is the lifetime value of the customers you're getting from this marketing

i'd rather have a 10% conversion rate of quality customers than 50% conversion rate of messers and bad customers

but obv would be very interested to be convinced otherwise

Perhaps assume is the wrong word. It's an estimate, in fact it's an over estimate.

I know for a fact without looking my cost per lead is less than £5.

Heres my lifetime fb ads account data


As you can see there's £3290.52 spent

319 lead forms filled in
607 post comments
743 direct messages

That's over 1600 leads.

Not to mention the post shares and likes which will help organic growth of your page and may result in more customers down the line.

So its more like £2 a lead at most £3.

I'm not really bothered about trying to pin an exact number down because its low, that's all I need to know it's well under £5 a lead.

As for conversion rate, it's somewhat irrelevant because someone starting out will take on any thing at lower prices and wil have a much higher conversion rate than someone who is really high priced and very picky.

Generating leads has to be the main aim as conversion rate tells you nothing about the quality of your advert. The better an advert is and the more people respond the cheaper the cost will be. Conversion rate  tells you how high your prices are or how good your sales pitch/sales funnel is.

All viktor is doing by trying to create an ad that picks up a certain type of customer is getting a poorer response to his ads which will lower the relevance score and hence driving up the cost per lead.

The more leads you can gain the more chance you have of re targeting them in the future.

But having said that it's given me food for thought because people like to pay for results so maybe I should sell already converted and booked in jobs rather than just leads.

But my only point I wanted to make is than fb ads used correctly should yield much better results than £26 a booked in job. Should be less than £10 imo.

Anyway I'll carry on 

[Smudger]

Ok you say 1600 leads but only 300 odd fill in a lead form - then you have comments and direct messages
I take it those that fill in a form are hot leads and those who message should be pretty good to unless you’ve upset someone but the comments I think is a bit of a stretch as far as a lead goes is it not a bit like a “like” people just hit an emoticon and move on?

[Viktor]

So there is a lot of difference what we are talking about.

Leads are for leads forms on FB. They don't mean customer or quality customer.
I can fill in lots of booked jobs (and that's what happened at the begining ) very cheap. At around £10 per job.   Jobs that I later have to contact, have a high drop of rate, people just say no as it's cloudy, people have a clean without intention for regular cleans.
Once we introduced extra for first cleans lots of customers dropped off and cost per booked job increased.

So these results are not comparable.

[Viktor]

Birdy results (before he went into hospital)

Total FB ads spend: £1095
Total jobs: £55
Cost per booked job £19.90
Over 3 week's work

Huh?    £55 or do you mean he got 55 new customers?      what was the average price/job (income) of these?

55 new jobs booked in (£ sign by mistake )
Cost of fb advertising per booked job £19.90

Can not comment on income/clean prices as it's not my business. But let's just say they not cheap.

[Ooooooog]

£26 a customer is poor.

You should be averaging about £5 a lead or £10 a Conversion.

I've spent £3k total on my account and whilst I can't tell you how many customers exactly I've obtained its about 1000 leads so assume 500 customers.

And dumping in bushes? What happened there?

[Stoots]

£26 a customer is poor.

You should be averaging about £5 a lead or £10 a Conversion.

I've spent £3k total on my account and whilst I can't tell you how many customers exactly I've obtained its about 1000 leads so assume 500 customers.

And dumping in bushes? What happened there?

Dont get it?

Can you expand please 😂

[Stoots]

Ok you say 1600 leads but only 300 odd fill in a lead form - then you have comments and direct messages
I take it those that fill in a form are hot leads and those who message should be pretty good to unless you’ve upset someone but the comments I think is a bit of a stretch as far as a lead goes is it not a bit like a “like” people just hit an emoticon and move on?

No they are all leads.
None of it is a stretch....

It's just a different way of running adverts.

You can run an advert where they fill in a form with their details for you to contact them which is the type of lead I generate for other cleaners because it's easier, basically.

You can also run an ad where instead of getting them to fill a form in you are instructing them to send you a message to your page, this way I prefer for my own leads as you can engage in instant conversation with them

Comments would be on an advert you have posted, which is almost always " can I have a quote please" in which case you can message them.

There are also other ad type such as engagement campaigns where you just go for likes and shares, this is good for building a following on your page.

There are other campaign also but these are the main ones I use.

[Stoots]

So there is a lot of difference what we are talking about.

Leads are for leads forms on FB. They don't mean customer or quality customer.
I can fill in lots of booked jobs (and that's what happened at the begining ) very cheap. At around £10 per job.   Jobs that I later have to contact, have a high drop of rate, people just say no as it's cloudy, people have a clean without intention for regular cleans.
Once we introduced extra for first cleans lots of customers dropped off and cost per booked job increased.

So these results are not comparable.

No they are not, mine are much better 

Just playing, good luck with it 👍

[Callum s]

£26 a customer is poor.

You should be averaging about £5 a lead or £10 a Conversion.

I've spent £3k total on my account and whilst I can't tell you how many customers exactly I've obtained its about 1000 leads so assume 500 customers.

to be fair it really comes down to the numbers so assumptions about your conversion rate isn't enough.

and assuming a 50% conversion rate is pretty incredible from this type of lead.

i;d be interested to really see what the numbers were if you do spend some time digging into them

also of course it comes down to the quality of the customer you're getting

we've all had the experience of canvassers getting lots of poor quality customers.

i find it hard to believe that a 50% conversion rate from facebook ads would be decent customers at the right price, expecting a regular service, etc etc etc

so what i would be interested to hear is the lifetime value of the customers you're getting from this marketing

i'd rather have a 10% conversion rate of quality customers than 50% conversion rate of messers and bad customers

but obv would be very interested to be convinced otherwise

Perhaps assume is the wrong word. It's an estimate, in fact it's an over estimate.

I know for a fact without looking my cost per lead is less than £5.

Heres my lifetime fb ads account data


As you can see there's £3290.52 spent

319 lead forms filled in
607 post comments
743 direct messages

That's over 1600 leads.

Not to mention the post shares and likes which will help organic growth of your page and may result in more customers down the line.

So its more like £2 a lead at most £3.

I'm not really bothered about trying to pin an exact number down because its low, that's all I need to know it's well under £5 a lead.

As for conversion rate, it's somewhat irrelevant because someone starting out will take on any thing at lower prices and wil have a much higher conversion rate than someone who is really high priced and very picky.

Generating leads has to be the main aim as conversion rate tells you nothing about the quality of your advert. The better an advert is and the more people respond the cheaper the cost will be. Conversion rate  tells you how high your prices are or how good your sales pitch/sales funnel is.

All viktor is doing by trying to create an ad that picks up a certain type of customer is getting a poorer response to his ads which will lower the relevance score and hence driving up the cost per lead.

The more leads you can gain the more chance you have of re targeting them in the future.

But having said that it's given me food for thought because people like to pay for results so maybe I should sell already converted and booked in jobs rather than just leads.

But my only point I wanted to make is than fb ads used correctly should yield much better results than £26 a booked in job. Should be less than £10 imo.

Anyway I'll carry on 

Gomo is spot on, if you are paying £26 per job booked it that's not great. I have stopped lead generation for window cleaners now. I would use him to generate leads if he only charges £10 to people, only if they are high quality leads. I have attached some stats to show it works, these were not rubbish leads either. He got 30 customers total out of it, His min price is £15.

When i use the lead generation form, i will ask for name, email and phone number. Phone number being the main one as if they enter their phone number, they are more interested i found.  Regarding comments on the ads i found they are more price orientated.

As soon as some one filled in the form you the person buying the leads would get a email straight away saying they had a lead and they can see the name, email and phone number straight away. A hot lead stays that for around 2 - 3 hours any longer and the lead has about 70%  less chance of responding or sorry found someone else.   

Some of you may have used me previously, yes i went totally off grid, no response to people. I would like to add though all leads were fulfilled before hand.  This was due to being diagnosed with biploar so i had serious depression still do. 

I would say get the ads content right and images. Make it about the customer not about you or your business. 

If you know how to use google ads correctly you can get leads for around £10. Remember these are customers looking for a window cleaner.

[jay moley]

So there is a lot of difference what we are talking about.

Leads are for leads forms on FB. They don't mean customer or quality customer.
I can fill in lots of booked jobs (and that's what happened at the begining ) very cheap. At around £10 per job.   Jobs that I later have to contact, have a high drop of rate, people just say no as it's cloudy, people have a clean without intention for regular cleans.
Once we introduced extra for first cleans lots of customers dropped off and cost per booked job increased.

So these results are not comparable.

No they are not, mine are much better 

Just playing, good luck with it 👍

Gomo,

Are you providing a lead generation service with these adverts for other window cleaners?

If so what's your email, I'm interested?

Cheers,

Jay

[Smudger]

interesting stuff from both you guys ( GOMO and VIKTOR )

Darran

[Stoots]

So there is a lot of difference what we are talking about.

Leads are for leads forms on FB. They don't mean customer or quality customer.
I can fill in lots of booked jobs (and that's what happened at the begining ) very cheap. At around £10 per job.   Jobs that I later have to contact, have a high drop of rate, people just say no as it's cloudy, people have a clean without intention for regular cleans.
Once we introduced extra for first cleans lots of customers dropped off and cost per booked job increased.

So these results are not comparable.

No they are not, mine are much better 

Just playing, good luck with it 👍

Gomo,

Are you providing a lead generation service with these adverts for other window cleaners?

If so what's your email, I'm interested?

Cheers,

Jay

yes mate

adam@thompsonprocleaning.co.uk

[jo5hm4n]

Sorry to Hijack with this post, but seeing as Adam is jumping on it too, then i thought i may aswell.

Due to health reasons i have decided i can no longer physically clean windows, so i am letting my employees carry that on with both our vans in North Wales, whilst i am venturing fully into - Lead Generation & Online Canvassing.  I have been doing this for a few years now and as above just like Adam i have got it pretty well figured out.

Anybody who is genuinely interested in gaining customers via these methods as they are more cost effective without a shadow of a doubt, then send me an email with your contact details and i will be happy to have a good old fashioned chat on the phone, and give you direct honest advice as to whether providing lead generation or online canvassing for your business will help you or not.  It's not going to work for everyone, but it does work for alot of cleaners.  It's transformed my business and i have tried leafleting, door knocking, website enquiries, telesales both myself and paying others to do it for me.

email me - info@quantumshine.co.uk


Sorry to cut in Adam, you do a great job mate spoke to you a few times about this in the past you are about the only other person i know who gives real genuine expectations from lead generation no BS like others do.

If an Admin sees this and wants to delete my comment, i understand i realise this appears as advertising on a free post when we are supposed to be paying for that service.  Adam is getting away with it though lol and Viktor!

 

[Viktor]

Sorry to Hijack with this post, but seeing as Adam is jumping on it too, then i thought i may aswell.

Due to health reasons i have decided i can no longer physically clean windows, so i am letting my employees carry that on with both our vans in North Wales, whilst i am venturing fully into - Lead Generation & Online Canvassing.  I have been doing this for a few years now and as above just like Adam i have got it pretty well figured out.

Anybody who is genuinely interested in gaining customers via these methods as they are more cost effective without a shadow of a doubt, then send me an email with your contact details and i will be happy to have a good old fashioned chat on the phone, and give you direct honest advice as to whether providing lead generation or online canvassing for your business will help you or not.  It's not going to work for everyone, but it does work for alot of cleaners.  It's transformed my business and i have tried leafleting, door knocking, website enquiries, telesales both myself and paying others to do it for me.

email me - info@quantumshine.co.uk


Sorry to cut in Adam, you do a great job mate spoke to you a few times about this in the past you are about the only other person i know who gives real genuine expectations from lead generation no BS like others do.

If an Admin sees this and wants to delete my comment, i understand i realise this appears as advertising on a free post when we are supposed to be paying for that service.  Adam is getting away with it though lol and Viktor!

 

Simply wouldn't work with you due to your business ethics. Could have created your own post.

[Stoots]

Sorry to Hijack with this post, but seeing as Adam is jumping on it too, then i thought i may aswell.

Due to health reasons i have decided i can no longer physically clean windows, so i am letting my employees carry that on with both our vans in North Wales, whilst i am venturing fully into - Lead Generation & Online Canvassing.  I have been doing this for a few years now and as above just like Adam i have got it pretty well figured out.

Anybody who is genuinely interested in gaining customers via these methods as they are more cost effective without a shadow of a doubt, then send me an email with your contact details and i will be happy to have a good old fashioned chat on the phone, and give you direct honest advice as to whether providing lead generation or online canvassing for your business will help you or not.  It's not going to work for everyone, but it does work for alot of cleaners.  It's transformed my business and i have tried leafleting, door knocking, website enquiries, telesales both myself and paying others to do it for me.

email me - info@quantumshine.co.uk


Sorry to cut in Adam, you do a great job mate spoke to you a few times about this in the past you are about the only other person i know who gives real genuine expectations from lead generation no BS like others do.

If an Admin sees this and wants to delete my comment, i understand i realise this appears as advertising on a free post when we are supposed to be paying for that service.  Adam is getting away with it though lol and Viktor!

 

Saw you mention this the other day on the fb, just rememeber who gave you some advice when you become a millionaire 
Online canvassing! is exactly what i have in the pipeline!


On a side note i spoke to the admin about advertising on here but they wanted about £500 a month, not viable...