Ok
1000 customers from fb paid ads would probably cost him 5k tops.
Each to their own of course I know where I would put my money but then I have a limited budget and need to watch it, someome like Lee Pryor has it to burn so I can understand why he would spend multiple thousands it's tax deductable anyway.
profit is profit whichever way you look at it.
Even if Lee Pryor has money to burn or not he would always choose £5,000 over £50,000.
And so would any multi millionaire or person on a budget the fact people are choosing to spend upwards Close to £100k a year on leafleting prob says facebook ain't as good.
I dont know about fb haven't actually tried it though so dont know. I know leaflets work but they can also bite you back if you aren't careful or unlucky.