I was just thinking this last week.
After my recent advertising campaign I quoted my usual £10 to £12 a house and got probably 70% of the quotes which is pretty good, I normally get about 50%.
Next time I run some ads I'm going to go in much higher in the £15 to £20 range. Which makes me a bit nervous thinking about it lol because that's really high for my area, but I'm interested to see if I get any takers. Even if I only got 10 or 20% of quotes, I don't need the work so nothing lost.
I'm at capacity now and running out of bad customers to dump so quoting much higher for new work is probably my next step anyway.
I always wonder if I'm leaving money on the table when I get a quote accepted, like how high could I have pushed it.