It’s not like a gas job mate , they are instant ignition and cool down , diesels need proper start up and shutdown cycles .
There is no problem with running a water pump all day other than the fact that it will wear out sooner , but even that is not in stone , I was once told that a constant running pump will fare better than one that is constantly arcing out with the stop starting all day .
Power use for me with the normal shurflo 5.2 L pump and heater maxed out is at most 6 amps for every hour worked