Some good points Crystal. GoCardless was definitely becoming a time saver for me. I was, and currently still do, copy & paste the bacs reference on my banking page into aworka. Wheras aworka with GoCardless incorporated does it all for me. It was also a way round the repeated forgetful payers. Some customers are just very busy. I'll wait & see what others do & maybe incorporate into net years price rises.
It's not that much when you think about it it's a very small increase they did in years that we've been using them. If anything them increasing the price keeps us honest in us increasing our prices (something we tend to slack on).
I'm pretty sure that's the first increase they've had in years so all you probably need to do is everytime they increase the price you increase your price to match their costs. But you might want to probably you increase your price anyway at the same time.
So for example if an extra 20p charge.
At the same time you email sections of your customer list (just like they are because not everyone has had the email yet) and you could increase an extra 40p making the job maybe 10.50 which would cover their increase and cover inflation then again another few years they increase again and likewise you're now £11.00. A 50p increase every 3 years is perhaps sensible and by them increasing their prices would probably give you the encouragement to increase also.
I think if you look at it from that perspective it all makes sense. I'm sure if you emailed your £10 jobs that from February it's going to be £10.50 you are going to get probably no one complaining about that increase especially if they had no increases for 3 or 4 years.
That way not only have you covered their cost but you've also covered for and accounted for inflation appropriately. sorted !