A few years back, someone {possibly Spruce} posted an interesting subject about expenses. They worked out how much it cost to arrive at a job.
Total expenses, including van depreciation, running costs, resin, uniforms, accountant, water, pole replacements, nipple cream, light/heating contribution etc etc etc divided by the number of jobs per year.
Does anyone remember this and what do you think your cost to turn up is?
It helps to know this figure as you are less likely to underprice.
It was me.
I did this to show myself what each job I did cost me to turn up before paying myself a wage.
I must say its not the bee all and end all but it gives me an idea.
When I did the exercise and made the findings 'public' my cost per job that year was £3.97. But it does leave a few questions to be answered. We do a couple of commercial jobs a year which we invoice out at a total of £1800. Do I exclude these couple of higher cost jobs? What doesn't make sense is that under this cost exercise those jobs cost us £20.
When I worked for Bosch in South Africa our Germany HQ would put expenses as a percentage of sales turnover which is more realistic.
Using the percentage rule of expenses against turnover we can get a better spread. If my expenses excluding wages ran to 40% of turnover for example, my couple of commerical jobs would show a more realistic amount of £720.
Of course this again isn't fixed as it can vary from year to year. Last year I spend hardly anything on replacement equipment but the year before my expenses were off the 'scale' as I bought a new van and wrote it off under AIA.
But if I assume my running costs are 40% of turnover on average over the years then I already know that a £10 job is going to cost me £4 to turn up and I'm going to earn £6. If the job is going to take me half and hour then I'm wasting my time doing it for £10. And this is where the conundrum comes in. If I did 2 jobs for £10 each I'm just earning the minimum national wage. If I increase the price to £20 per job then I'm over pricing for the area I live in.
My only other solution is to increase the number of houses I do an hour. If I push this up to 3 houses an hour then my £10 a house starts to look a little more acceptable.