[Suffolkcleaners]

Hi guys. Haven’t been on here for a while. I was just wondering if anyone had a template of a letter to send a select few customers about the changeover to go cardless.

Most pay online banking very promptly but just a handful of customers conntine to be late payers(do pay eventually) and I want to move them over to go cardless(and if they cancel then so be it)

Never used it... how do you invite a customer? Can you send a text message with link? Or a letter in post? I don’t tend to have email details but only contact numbers and addresses.

Thanks in advance

[nathankaye]

When you sign upto GoCardless you are given a link which you can attach on your website for instance. Then you can refer your customers to your website and tell them to use the link.
Mine isnt a profesional website, but this is mine with the attached link.

http://Http://1nkservices.co.uk/payments

Alternatively you can text them the link or send them it via email.
On my website i have some waffle explaining how it works, which is very similar to what i wrote on a letter to my customers inviting them to sign up and an added incentive of half price clean etc

[nathankaye]

All my new customers have no choice but to sign up as i do not give any other options and this has been met with no resistance at all. However i have just over 70 customers signed up, my difficulty is getting existing customers who i have had for many years to switch over. So this year im focusing on switching them over and using these flyers to do so (when ordered), which i will post with the windows cleaned tickets.

[Suffolkcleaners]

Thank you for that Nathan. Given me a bit of a template to work with. I’m not sure about the 50% off clean though. I have a feeling the late payers probably won’t go with the go cardless and it will them be a choice of keeping them on and them paying late all the time or dumping them but as it’s only a handful I’m prepared to risk losing them as the constant late payments are really annoying.

Maybe I’m too strict but for example an 8 Weekly job and they aren’t paying until near on the 3rd clean or at best just before the next 8 weekly clean is due.

It’s like our payment terms (14 days in my case) just blatantly get ignored and thankfully it’s only a handful that are like that.

Any other advice?

[nathankaye]

Its really down to you, if you set out 14 days for payment what are your terms for not doing so?

I found it slightly easier to transfer the late payers onto gocardless, especially the ones who paid by bacs and didnt set up a standing order.  Normally its because these ones just simply forget as its not a priority foe them and therefore when i explained about direct debit, they gladly signed up.  This may be your experience perhaps?

It also depends how much you want thise jobs, even though they are late paying, do they eventually pay ok?  If you dont require them or can replace with new work signed up to gocardless, then stick to your terms and conditions.

My new customers are told about gocardless when i quote them but they also receive a welcome sheet with the details on as well.

[SB Cleaning]

All my new customers have no choice but to sign up as i do not give any other options and this has been met with no resistance at all. However i have just over 70 customers signed up, my difficulty is getting existing customers who i have had for many years to switch over. So this year im focusing on switching them over and using these flyers to do so (when ordered), which i will post with the windows cleaned tickets.

You must be off ya nut offering  50% off....Don't do anything for free or at a reduced rate!!

[John Mart]

Its really down to you, if you set out 14 days for payment what are your terms for not doing so?

I found it slightly easier to transfer the late payers onto gocardless, especially the ones who paid by bacs and didnt set up a standing order.  Normally its because these ones just simply forget as its not a priority foe them and therefore when i explained about direct debit, they gladly signed up.  This may be your experience perhaps?

It also depends how much you want thise jobs, even though they are late paying, do they eventually pay ok?  If you dont require them or can replace with new work signed up to gocardless, then stick to your terms and conditions.

My new customers are told about gocardless when i quote them but they also receive a welcome sheet with the details on as well.

I like this.

[nathankaye]

All my new customers have no choice but to sign up as i do not give any other options and this has been met with no resistance at all. However i have just over 70 customers signed up, my difficulty is getting existing customers who i have had for many years to switch over. So this year im focusing on switching them over and using these flyers to do so (when ordered), which i will post with the windows cleaned tickets.

You must be off ya nut offering  50% off....Don't do anything for free or at a reduced rate!!

If i had 100% convertion from this all at the same time, then yes i would be mad and financially down.
However these will be posted per round in a systematic method and throughout the next couple of months.

50% off is a good incentive on one clean per customer as and when they sign up is a great plan and idea.  Unless prices are that low in the first place that it makes no difference to the customer.   Surely having customers owe you money is a worse idea than loose 50% off one clean......

[johnny bravo]

I get sick of missing  payments  sometimes,    especially areas where only a few are signed up.   my bigger areas are about 60% gc   or Bacs.      these I don't forget because theres so many signed upto gc  in larger rounds.   but I rarely collect now

[Scrimble]

I would say those are quite poor leaflets, along with poor results I wouldn't take advice from NK
Start by having a gocardless link on your website, direct your customers there so they can sign up themselves

[nathankaye]

I would say those are quite poor leaflets, along with poor results I wouldn't take advice from NK
Start by having a gocardless link on your website, direct your customers there so they can sign up themselves

Hhmmm, so your advice is to have a link on your website and let them choose to sign up or not. Interesting as that was my first line of advice if you read my first posts.

What i didnt mention was that all my customers have known about gocardless from the moment i set it up and as said the info on my website is what i used on a letter and all my existing customers  received one. So the flyer im using this year is way of a reminder but some customers have asked if its the same as a standing order, hence the brief info on the flyer which directs them to the website which has more info.

I have over 70 customers on gocardless, thats results isnt it? I also have existing customers on regular bacs and paypal and so im tryingbto convert the others.
What advice / flyers can you show/give me n others to help with our conversion rate scrimble?  genuinely would like to know

[Stoots]

I offer all mine go cardless, if that doesn't work I offer free cleans.

Do what you want Nathan don't listen to anyone else

[SB Cleaning]

I would say those are quite poor leaflets, along with poor results I wouldn't take advice from NK
Start by having a gocardless link on your website, direct your customers there so they can sign up themselves

Agreed

[Suffolkcleaners]

Thanks for advice guys and cheers again Nathan for taking the time to reply 👍

[Walter Mitty]

All my new customers have no choice but to sign up as i do not give any other options and this has been met with no resistance at all. However i have just over 70 customers signed up, my difficulty is getting existing customers who i have had for many years to switch over. So this year im focusing on switching them over and using these flyers to do so (when ordered), which i will post with the windows cleaned tickets.

You need to greatly reduce the word count in the Go Cardless flyer, and keep any personal issues out of it (family health).
I'm no marketer but if I were a customer, I would fall asleep before the end.
Keep it simple and concise.

[Oliver James]

I have 625 customers, all signed up to DD, including 3 commercial.

This time last year I had about 150 paying by cash / cheques / bacs.

I converted about 60% of the above to DD, the rest are no longer with me.

DD is a game changer, because you have cashflow and it saves on admin time and cash / cheque handling hassle.

With Go Cardless Pro, you can sign up customers to DD on the phone and face to face, and also they can sign up directly online with no Go Cardless branding.

[Arnold Palmer]

I have 625 customers, all signed up to DD, including 3 commercial.

This time last year I had about 150 paying by cash / cheques / bacs.

I converted about 60% of the above to DD, the rest are no longer with me.

DD is a game changer, because you have cashflow and it saves on admin time and cash / cheque handling hassle.

With Go Cardless Pro, you can sign up customers to DD on the phone and face to face, and also they can sign up directly online with no Go Cardless branding.

Do you use pro?

Does anyone on here?

[Oliver James]

We've used Go Cardless pro for a couple of weeks.

It makes  life a lot easier when setting up payment face to face. I haven't set it up yet for phone calls and the website.

[Arnold Palmer]

We've used Go Cardless pro for a couple of weeks.

It makes  life a lot easier when setting up payment face to face. I haven't set it up yet for phone calls and the website.

What's the pricing like?

"Volume based" +£200 p/m seems a bit vague..

[cleaniac]

I have around 500 customers now, and only a small percentage are on Direct Debit.

1st I prefer credit/debit card on the day of the clean (if they are in) as the money is in my account the very second they pay by card, so thats actually better than Go Cardless in that instance. Plus if they decide they want an extra, like a gutter wash or, upvc cleaning, it gives me more selling power as if its a big job they can pop it on their credit card and i can charge more due to the utilisation of their credit facility.

2. BACS is the next preferred method of payment, its free and immediate.

3. Direct Debit..is my last preferred method, its just for those who are either very busy of very forgetful, and i set up collection of all DD customers to come out on the 26th of the month no matter when the clean is due, or was done. This way all payments are in our account within the month they are cleaned.

Cash is no longer accepted with new customers, and is tolerated but discouraged amongst my very older customers.