Make your mind up DryClean, clarify what you consider as broken in my example given.
Are you saying that horse and cart are not fit for their purpose of transport and manual tools are no longer fit for their purpose? Why, just because they are slower than what is available because people wanted something faster and more convienient? Surely though, they are still capable of doing their job effectively and of high standard (esp in the right hands).
So lets go back to all this faffing and gimmicks as you call them. Your method of two jets, light brush and cold water is more than capeable of doing its job and effectively. Thats fine and dandy but others may wish to go faster etc and use gimmicks as u call them inorder to do so.
Moving forwards with the times whilst leaving the "if its not broken" mind set people behind