[nathankaye]

I think these gimmicks can be great and obviously they can and do work.

Personnally i dont look at them when they come through the door, i pick them all up and sort out the mail and the rest is junk mail and straight in the bin. But then i can be quite cynical, especially when it comes to sales from companies offering this and that discount because to me it goes to show just how much money they are making as they still make a profit on the sales any way.
But thats the customer side of the inner me. The business side can totally see the business advantage in doing so. As a small for instance, my customers who recommend me to a friend and said friend accepts my price and becomes a customer. Then the person who recommended me receives a free clean.

Haha im sure if ones could afford to do it, they would copy this idea (lee's leaflet) themselves and reap the benefits of doing so

[Dave Willis]

What is one on about

[nathankaye]

What is one on about

In simple terms, as a customer im not a fan of these gimmicks as it highlights they make a huge profit from us if they offer say £20 off.

[Lee Pryor]

bloody hell £20 free so would you actually give someone a £20 first clean for free you'd be opening up the one off thanks ill call you
or do you add £20 to there annual price say £20x8 cleans if its 6 weekly then take away  £20.00 so its £17.50 a clean?

Its not rocket science. If they joined with this leaflet they got £20 credit added to their account with us. So yes if the clean was £15 then it was free and the next clean was £10.00 and so on. We dont add anything later on. Its one of the things you can offer when bigger and easily absorb the cost of doing so.

We dont get the one off customer problems.

[cleaniac]

Sounds like the OP is worried.

Nope not at all. I genuinely thought it was very unusual. Not the voucher thing, but the huge £20 note with bank of pryor written on it. Its not something i would do personally, just a voucher is good enough, it certainly grabs the eye though, much to the disgust of my customer today who decided to show it to me..   

[robbo333]

Nice idea 

[Plankton]

Folks have offered incentives to sign up to Gocardless so for your new customers to get x amount as an incentive is a win win. They get a discount and you get a new custard already on GC and they get £20 for sacking their windy who turned up when he was watching porn!
The amount may seem a bit much to me and others but his average house will be higher priced.

[Crystal-clear]

bloody hell £20 free so would you actually give someone a £20 first clean for free you'd be opening up the one off thanks ill call you
or do you add £20 to there annual price say £20x8 cleans if its 6 weekly then take away  £20.00 so its £17.50 a clean?

Its not rocket science. If they joined with this leaflet they got £20 credit added to their account with us. So yes if the clean was £15 then it was free and the next clean was £10.00 and so on. We dont add anything later on. Its one of the things you can offer when bigger and easily absorb the cost of doing so.

We dont get the one off customer problems.

Fine i'm guessing you drill the customer that's its only regular and you have a system in place to reduce messers but that doesn't stop them from saying yes yes yes then giving you an excuse to cancel and i would have thought that leaflet would let people abuse it.

if i was to show it to my neighbour they would defo use you for free and be over the moon to be regular but then 100% cancel as they have got away with this for a while with various window cleaners but paying saying regualr then saying husband will do it around once a year.i guess only accepting gocardless and saying its "regualr only" helps as few will sign the mandate then cancel but they will also ask you to confirm if its a contract you say no they can still cancel it and they do but it does put off alot to be fair.

people want one offs ive been canvassing hard lately with good results hence why decided to offer both options before any clean has taken place so just over 50% all stated one off only that's before anything was cleaned.

when that leaflet lands on there door step the first thing that goes into there mind is not how they can have the first clean free then start paying for regualr window cleaning its more like "oh look a free window clean lets have it done" nothing to loose
you surely have some that cancel the mandate after the free clean 2nd or 3rd those that go a little further feel normally feel bad for canceling so fast but i think because you only accept gocardless that is already a big chunk off of messers..
but ofcourse you have to have a good stick rate all those vans active every day is impressive but it would be good to know what your cancellation rate is its good to know for others who're also expanding like you on a smaller lvl to know what to accept. it has to be really hectic like 150 Gocardless mandates this week and 5 off that's an amazing ratio 

something has to give all this work is about because people cancel window cleaners one woman we cleaned canceled 4 window cleaners within 1 year ok maybe one of them wasn't good enough but 4 you would have the entire south gleaming clean Lee if you had 100% stick rate no one else has invested as much as you have over the many years if only the customers would pretend their council tax goes up by xx a month and it includes free window cleaning by us Oh if only they would all want regualr would prob only be 100 window cleaners in the country :! crap sorry for the long post!

[Splash & dash]

As far as Ime concerned it would go into the bin with all the other junk mail that comes through the door if it hasn’t got my name on it I don’t evan look at it , there is far to much of this type of thing put through our letterboxes ,I would never respond to markiting from anyone that does this , this isn’t having a go at lee either I just get sick and tired of rubbish coming through my door every day

[Crystal-clear]

As far as Ime concerned it would go into the bin with all the other junk mail that comes through the door if it hasn’t got my name on it I don’t evan look at it , there is far to much of this type of thing put through our letterboxes ,I would never respond to markiting from anyone that does this , this isn’t having a go at lee either I just get sick and tired of rubbish coming through my door every day

It does work tho just on a large scale.

[Simon Trapani]

Lee has said he likes to try new things. He's also said that when you're a bigger company you can afford to absorb these things and he's also had a good response in terms of take ups.  So none of our opinions really matter. Good luck to him.

[Dry Clean]

Lee has said he likes to try new things. He's also said that when you're a bigger company you can afford to absorb these things and he's also had a good response in terms of take ups.  So none of our opinions really matter. Good luck to him.

[Simon Trapani]

Get a life Sean. Keyboard warrior. No balls.

[Splash & dash]

Lee has said he likes to try new things. He's also said that when you're a bigger company you can afford to absorb these things and he's also had a good response in terms of take ups.  So none of our opinions really matter. Good luck to him.

Better to be a smaller buisness and not need to advertise in this way , just beacause you are turning over 70 k a month doesn’t mean you should be waiting money , I expect lee s  advertising budget is more than we earn but that doesn’t bother me , this form of advertising does work yes but very small numbers from tens of thousands of flyers lee has admitted this himself , everyone to there own but I wouldn’t want all the hassle from having 12 vans on the road we convert 95 % of all our web site enquiries into work some one off jobs but we price it well web site costs are minimal , I take my hat off to lee for what he has done and accomplished but  I bet the vast majority on this forum wouldn’t want to be in his shoes I certainly wouldnt  want it ,to much to go wrong the more you have the more to loose , I would rather have a couple of vans avaraging £75 per hour on a good day and £55 on a bad day nice income with out all the expense of running a big buisness that relies on to many other people

[Dry Clean]

Get a life Sean. Keyboard warrior. No balls.

[Lee Pryor]

Lee has said he likes to try new things. He's also said that when you're a bigger company you can afford to absorb these things and he's also had a good response in terms of take ups.  So none of our opinions really matter. Good luck to him.

.



Better to be a smaller buisness and not need to advertise in this way , just beacause you are turning over 70 k a month doesn’t mean you should be waiting money , I expect lee s  advertising budget is more than we earn but that doesn’t bother me , this form of advertising does work yes but very small numbers from tens of thousands of flyers lee has admitted this himself , everyone to there own but I wouldn’t want all the hassle from having 12 vans on the road we convert 95 % of all our web site enquiries into work some one off jobs but we price it well web site costs are minimal , I take my hat off to lee for what he has done and accomplished but  I bet the vast majority on this forum wouldn’t want to be in his shoes I certainly wouldnt  want it ,to much to go wrong the more you have the more to loose , I would rather have a couple of vans avaraging £75 per hour on a good day and £55 on a bad day nice income with out all the expense of running a big buisness that relies on to many other people

Oh I don't know.  its not all bad being in my shoes

[Scrimble]

have you got a good response even in winter lee? or was the leaflets delivered months ago?

[cleaniac]

Lee has said he likes to try new things. He's also said that when you're a bigger company you can afford to absorb these things and he's also had a good response in terms of take ups.  So none of our opinions really matter. Good luck to him.

.



Better to be a smaller buisness and not need to advertise in this way , just beacause you are turning over 70 k a month doesn’t mean you should be waiting money , I expect lee s  advertising budget is more than we earn but that doesn’t bother me , this form of advertising does work yes but very small numbers from tens of thousands of flyers lee has admitted this himself , everyone to there own but I wouldn’t want all the hassle from having 12 vans on the road we convert 95 % of all our web site enquiries into work some one off jobs but we price it well web site costs are minimal , I take my hat off to lee for what he has done and accomplished but  I bet the vast majority on this forum wouldn’t want to be in his shoes I certainly wouldnt  want it ,to much to go wrong the more you have the more to loose , I would rather have a couple of vans avaraging £75 per hour on a good day and £55 on a bad day nice income with out all the expense of running a big buisness that relies on to many other people

Oh I don't know.  its not all bad being in my shoes

As he sits there in his George Cleverley.
 

[Lee Pryor]

have you got a good response even in winter lee? or was the leaflets delivered months ago?

Months ago. We only deliver April-Aug sometimes into Sep.

We are down to a slow trickle now. Maybe 10 new a week which really only replaces losses.

[John Mart]

have you got a good response even in winter lee? or was the leaflets delivered months ago?

Months ago. We only deliver April-Aug sometimes into Sep.

We are down to a slow trickle now. Maybe 10 new a week which really only replaces losses.

It’s painful this time of year. The problem of picking up so many so quickly is the winter drop offs. We’re down to 5/6 a week gains I guess but it’s just treading water as we lose about the same.