Are you looking for advice re windows or carpets Ned?
If carpets ,I got a load of flyers done for nowt, as my neighbour works for a printing company. I gave one to all my window cleaning customers, placed ad in local church and community magazines, had an ad in local weekly paper for a month, and went dropping through doors in estates at next village. The church mag generated 1 job, as did the paper,and the leaflet drop got me 2.
I have had about 2 jobs from friends, about 3 from window customers, and about 3 from one of my commercial jobs.
Next step is to drop flyers on a few more estates, and another shot in the paper. I am also considering setting up a fb business page. Loads of folk I know who are self employed, say they have had lots of work from using that method..If you're asking about windows, I don't advertise, I have more than enough work to keep me on my toes. I pick and choose the jobs I want nowadays.When I started I had catds printed and went door knocking and dropping cards