I don't know why you would want to pay another window cleaner to put up Facebook adds for you and then sell any inquires that come in back to you.
As far as i am concerned this is the exact same principle as canvassing or leafletting. Some window cleaners dont want to canvas or aren't willing. So what do they do? They pay a canvasser to do it for them. Some people dont want to drop their own flyers or leaflets, so what do they do? Pay a company to drop leaflets.
It's exactly the same thing just in a different format......
Granted, it's alot less effort involved posting adverts on fb than it is to canvas yourself or put out leaflets, but at the end of the day it's just another form of paid advertising/marketing and some people dont want to sit at home posting adverts after working all day long. Some people just can't be bothered either.
I see all of the flaws with this method but i also see why people would choose to do it.
Sorry to disagree with you but what you said there is just wrong and not a comparison at all and heres why.
Leaflets. While you can do them for free yourself they really only work in mass volumes, so it is not possible to deliver 100,000 yourself in order to get a decent response. Hence you pay someone to do something that you actually cant do yourself.
Canvasing. Again is something that needs to be done again and again to get a decent result. I can see why someone wouldn't want to do this themselves having been out all day cleaning.
Facebook lead generation does NOT require someone to spend every night posting ad after ad. Once you set it up in less than 1hour its done and that's that. I know because I did it after using other people to do it for us and paying for crap leads. In the end we closed it down because we also got crap leads although for a lot less money per lead by doing it ourselves.
Bottom line...……. People don't go on facebook to shop for a window cleaner or anything else. They see your add in there news feed and click which sends your there contact info ect…… IF you manage to get them on the phone at all(hard) they have usually totally forgotten about that click and are generally not interested at all.
Believe me Im no expert with these things. I taught myself by watching youtube videos, simple as that. There is NO secret formula to this.