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david mark

  • Posts: 468
Lead Generation
« on: November 25, 2018, 04:03:14 pm »
Thinking of trying there starter offer 20 leads for £200 My only concern is the distance to quote is 15 miles central from my address .Anybody tryed them out .


lee_dewing

  • Posts: 3120
Re: Lead Generation
« Reply #1 on: November 25, 2018, 04:11:12 pm »
No sorry 😐

Is that the fellow I’ve seen on YouTube

Green pro, Nottingham and Derbyshire?

Is he Australian ? 🤔
Pleasure in the job puts perfection in the work.     - Aristotle

robbo333

  • Posts: 2419
Re: Lead Generation
« Reply #2 on: November 25, 2018, 04:24:37 pm »
I think you may find more info on the other forum.
"Thank you for calling: if you have a 1st floor flat, mid terraced house, lots of dogs, no parking, no side access, or no sense of humour, please press hold!
For all other enquiries, please press1"

Lee Pryor

  • Posts: 2287
Re: Lead Generation
« Reply #3 on: November 25, 2018, 07:50:59 pm »

I had this done by them and someone else. Total rubbish but a lot of leads so we worked out how it was being done.


Its all done through facebook. If you educate yourself you can do it exactly the same way yourself as we did and get the same results for about a third of the cost. Theres no secret sauce so to speak. The leads these methods generate are total crap imo. Dont waste your money, just do it yourself.

There are loads of facebook lead generation videos on youtube that teach you how.

I will stick to my leaflets.
The best way to predict the future is to create it.

jo5hm4n

  • Posts: 948
Re: Lead Generation
« Reply #4 on: November 25, 2018, 08:46:54 pm »
I have used them myself. 

Negatives
You get alot of trashy leads or "messers" way higher number than in traditional methods of obtaining work
All leads will be scattered randomly over a distance of 10-15 miles not always close together
Some leads wont answer the phone so its a dead lead paid for
Some customers wont be serious about the service, might not pay you or just mess you around very quickly
You have to go through much higher numbers of messers straight away, so this can be time wasting and frustrating.

Pros
It's extremely low cost per customer compared to paying a Canvasser or Leafleating or any other form of paid advertising
You get given lots of leads.  This means you can just weed out the messers very quickly and keep the good ones.
You get to quote and price the job yourself(compared to paying a canvasser), this means you can set your terms straight off the bat and go in with higher prices.

I calculated that if you convert 70-80% of all leads into customers you will be in profit(100% ROI) by the second clean.  This compares to on average the fourth/fifth clean using a Canvasser, third-ninth clean paying for an established round and probably three-six cleans using leafletting(this one could be wildly inaccurate)

My initial results from paying for almost 100 leads was 80% conversion rate.  All jobs quoted over the phone.  I had about 10% cancellations before all cleans were done.  So my end conversion was averaging 70%.  This means i was in profit by the second clean.  This now means any customers i am not happy with i have gained my initial investment back so i am happy to dump any customers i feel are messers or if the job is not worth my time or needs a price rise etc..

Would i recommend them?

Personally, i would use the service again.  As Lee Pryor has said if you can do the lead generation yourself you will save alot of money.  Not everybody has the motivation or the time to do it, hence why there is a market for this, just like there is an equal market for canvassing.  Some people just dont want to do it themself.....

If i can't manage to make it work myself i will more than likely be using this Lead Generation service again.  I will however be trialling a full lead generation service in house myself over the next 3 months to see what results i can generate.

I have just got our second van on the road so i can play around with this method to see how it works as we try and grow the business.


Edit: I was expecting the retention rate from these customers to be extremely low.  So far we have lost very few even after the second clean, and we managed to get more customers than ever signed up to GoCardless when initially pricing the job and doing the first clean.  Let's see the retention rate after 6 months (i am expecting it to be much lower than anything else).



The Jester of Wibbly

  • Posts: 2162
Re: Lead Generation
« Reply #5 on: November 25, 2018, 08:52:22 pm »
Not a chance.

I did a trail and the trail seemed to work well.

But straight after the trial after agreeing a regular slot was a waste of money and time.  Felt like I had been done🤔

No leads and all comments seemed very weak and duplicated.   The fact that they don't work on a commision bases says it all.
Claim your 50% off your mobile payment card reader with Sum Up.  http://fbuy.me/f7Ve3

John Mart

Re: Lead Generation
« Reply #6 on: November 26, 2018, 07:46:47 am »

I had this done by them and someone else. Total rubbish but a lot of leads so we worked out how it was being done.


Its all done through facebook. If you educate yourself you can do it exactly the same way yourself as we did and get the same results for about a third of the cost. Theres no secret sauce so to speak. The leads these methods generate are total crap imo. Dont waste your money, just do it yourself.

There are loads of facebook lead generation videos on youtube that teach you how.

I will stick to my leaflets.
There’s a guy using Facebook locally and the ads are pretty well thought out and he’s getting enquiries on his ads for quotes but if I click on the profiles of those asking, they are  not my demographic. Mostly very young women in their early 20s who don’t look very affluent.

david mark

  • Posts: 468
Re: Lead Generation
« Reply #7 on: November 26, 2018, 04:00:59 pm »
Thanks for all the replies I've grown my business over the past 15 years 80% has been from leaflets 20 % from walk ups and my website . Think I'll try door knocking something I've not had to do .But after putting out over 1500 leaflet only got 4 confined customers .
It is a lot harder to find work now that WFP has been introduced.


SB Cleaning

  • Posts: 4287
Re: Lead Generation
« Reply #8 on: November 26, 2018, 10:07:51 pm »
Spoke to him on the phone...

Thought he sounded like a blagging know it all so declined  ;D

david mark

  • Posts: 468
Re: Lead Generation
« Reply #9 on: November 27, 2018, 01:44:39 pm »
Reminds me of Arther Daily or even Del boy . Happy days

cgh window cleaning

  • Posts: 547
Re: Lead Generation
« Reply #10 on: November 27, 2018, 03:17:00 pm »
I don't know why you would want to pay another window cleaner to put up Facebook adds for you and then sell any inquires that come in back to you.

Lee Pryor

  • Posts: 2287
Re: Lead Generation
« Reply #11 on: November 27, 2018, 03:27:58 pm »
I don't know why you would want to pay another window cleaner to put up Facebook adds for you and then sell any inquires that come in back to you.

Exactly!!!!!!!!! That's all it is! As I said you can do it yourself. If you don't know how watch a few youtube videos.
The best way to predict the future is to create it.

jo5hm4n

  • Posts: 948
Re: Lead Generation
« Reply #12 on: November 27, 2018, 03:46:07 pm »
I don't know why you would want to pay another window cleaner to put up Facebook adds for you and then sell any inquires that come in back to you.

As far as i am concerned this is the exact same principle as canvassing or leafletting.  Some window cleaners dont want to canvas or aren't willing.  So what do they do?  They pay a canvasser to do it for them.  Some people dont want to drop their own flyers or leaflets, so what do they do?  Pay a company to drop leaflets.

It's exactly the same thing just in a different format......

Granted, it's alot less effort involved posting adverts on fb than it is to canvas yourself or put out leaflets, but at the end of the day it's just another form of paid advertising/marketing and some people dont want to sit at home posting adverts after working all day long.  Some people just can't be bothered either.

I see all of the flaws with this method but i also see why people would choose to do it.

Lee Pryor

  • Posts: 2287
Re: Lead Generation
« Reply #13 on: November 27, 2018, 04:35:04 pm »
I don't know why you would want to pay another window cleaner to put up Facebook adds for you and then sell any inquires that come in back to you.

As far as i am concerned this is the exact same principle as canvassing or leafletting.  Some window cleaners dont want to canvas or aren't willing.  So what do they do?  They pay a canvasser to do it for them.  Some people dont want to drop their own flyers or leaflets, so what do they do?  Pay a company to drop leaflets.

It's exactly the same thing just in a different format......

Granted, it's alot less effort involved posting adverts on fb than it is to canvas yourself or put out leaflets, but at the end of the day it's just another form of paid advertising/marketing and some people dont want to sit at home posting adverts after working all day long.  Some people just can't be bothered either.

I see all of the flaws with this method but i also see why people would choose to do it.

Sorry to disagree with you but what you said there is just wrong and not a comparison at all and heres why.

Leaflets. While you can do them for free yourself they really only work in mass volumes, so it is not possible to deliver 100,000 yourself in order to get a decent response. Hence you pay someone to do something that you actually cant do yourself.

Canvasing. Again is something that needs to be done again and again to get a decent result. I can see why someone wouldn't want to do this themselves having been out all day cleaning.

Facebook lead generation does NOT require someone to spend every night posting ad after ad. Once you set it up in less than 1hour its done and that's that. I know because I did it after using other people to do it for us and paying  for crap leads. In the end we closed it down because we also got crap leads although for a lot less money per lead by doing it ourselves.

Bottom line...……. People don't go on facebook to shop for a window cleaner or anything else.  They see your add in there news feed and click which sends your there contact info ect…… IF you manage to get them on the phone at all(hard) they have usually totally forgotten about that click and are generally not interested at all.

Believe me Im no expert with these things. I taught myself by watching youtube videos, simple as that. There is NO secret formula to this.
The best way to predict the future is to create it.

tlwcs

  • Posts: 2088
Re: Lead Generation
« Reply #14 on: November 27, 2018, 05:30:08 pm »
Spoke to him on the phone...

Thought he sounded like a blagging know it all so declined  ;D

Is this Darren at Green pro your talking about?

SB Cleaning

  • Posts: 4287
Re: Lead Generation
« Reply #15 on: November 29, 2018, 11:07:13 am »
Spoke to him on the phone...

Thought he sounded like a blagging know it all so declined  ;D

Is this Darren at Green pro your talking about?
Yes

Susan Dean (1stclean)

  • Posts: 2064
Re: Lead Generation
« Reply #16 on: November 29, 2018, 09:08:45 pm »
funny how things fall out of fashion here on this site , its was only a few years ago  that if you didnt get this woman doing this lead generation for you on here

your  business would fall in too a ring of fine and you wouldn't last two minutes was her name Becky  or something ?  where she at now ?

Stoots

  • Posts: 6212
Re: Lead Generation
« Reply #17 on: November 29, 2018, 11:19:30 pm »
You mean leading call? Still about I think although what she does and what's been talked about here are different things...I think Becky was cold calling commercial leads.

deeege

  • Posts: 5009
Re: Lead Generation
« Reply #18 on: November 30, 2018, 07:48:10 am »
Real forum regulars are still using Kate1 / Catherine1 for their telesales, forum legend 😂
"....and it's lend me ten pounds, I'll buy you a drink, and mother wake me early in the morning."

Mick Kent

  • Posts: 1380
Re: Lead Generation
« Reply #19 on: December 02, 2018, 02:56:07 pm »
Hahaha good old Kate1. Classic  ;D