Its the same as the name Facelift gave their Phoenix pole when they were released a few years back. The first thing that I thought of is "the Phoenix arising from the ashes." The ashes - doesn't say much for what was before.
Then they name the new pole Phantom.
Phantom may refer to:
An apparition, more specifically a
Spirit
Ghost
An illusion, a distortion of the senses
These are negative connotations and wouldn't inspire me to buy one.
Spruce, `I see you get your research from Wikipedia... There are many connotations of the word Phantom, but it our case it is used as in 'Phantom Circuit' or `Phantom Power' in a positive light. `it is based around the clamp design so as to have `Phantom Wear' on the pole. It should wear but it doesn't. That was one of the ideas behind naming it.
It also goes nicely with FaceLift... as in FaceLift Phantom.
As for Phoenix naming, you are partly correct on the 'rising from the ashes' theme. That was also in a positive light, At the time we bought FaceLift is was falling behind from its heyday in the early/mid 00's. The original FaceLift pole was a true leader in the WFP industry, with removable sections, user-focused clamps, etc. Gardiners even used to sell them. So the Phoenix seemed an apt metaphor, as a new beginning........ The name also goes nicely with FaceLift....