You are crushing it - An impressive amount of growth in a short space of time.
My goal in March 2017 was to double the turnover in 18 months. Like you, I invested my own money to make this happen.
We are nearly there in this, and the only reason we haven't smashed it; is because I've suspended about 75 customers who were not able to move to paying by Go Cardless.
For the next 12 months my goals are to
a) add 50% to the turnover,
b) Implement a referral programme that will generate at least 60 sales per year from referrals.
c) Get the ratings on trust pilot and google business to over 4 stars
d) Have the ratio of complaints to turnover at the same level as it was when I was on the tools.
e) Have zero team member turnover in the front line team (currently 2 partners).
g) Have a 'mailing universe' of at least 120k. We currently send leaflets out to 90k homes per year.
h) Double the percentage of customers who are getting annual gutter clearing from 10% to 20%