I do first cleans at a regular price, sometimes I regret it!
I too see it as an investment, but if I only ever did first cleans I would never make any money. I would do something else.
I never used to charge extra for first cleans. but this year I have been expanding, nothing dramatic, just a steady average of about 5 new cleans a week.
I also look at it as an investment, however I plan to keep adding 5 new cleans week in week out if possible .
this means that every week there would be that part of the day or morning where I will be working for less than I want.
It also means that if the customer is only really looking for a one off , then whilst it is frustrating, I still havn,t lost out on that days hourly target.
I am also at the point where as soon as I am not paid or messed about, I just move on ..... I t is very frustrating sometimes, but it is all about numbers .... sometimes is 2 steps foreward and 1 step back.... but at least is another step in the right direction.