The question with WFP’s has mostly been ‘how to stop poles wearing out and clamps spinning’ which frustrates the user no end.
The answer from current poles on the market, has to be to compensate for the pole wear by introducing springs, etc which seems to work to a point, but doesn’t really address the the fundamental issue of wear.
The idea behind the Phantom pole is to create something from a different perspective, ‘how can we produce something that’ doesn't wear in the first place.’ Which is a very different place to start from. The results have been outstanding.