[Crystal-clear]

3k a week on leaflets 
i know the numbers are half a percent or so call to leaflet ratio its been said many times.. but my question is for example £12,000 a month would you be happy to see £6,000 back and hope £3,000 of that sticks?

guess we can scale it down for normal people am i close to the logic that £1000 a month on leaflet and dist could get you back £500 a month in first clean and maybe £250 on average in regular give or take how good you are on the phone you're pricing just going on some average

Basic calculation
so in a year £12,000 spent 1k a month
first clean £6,000 (500 a month 20 first cleans)is that reasonable to assume 20 cleans come your way? its around 10k leaflets isnt it
possible regular on average £250 6 weekly per time so i'm saying half of what you clean stays regular lets take it down a little more to be safe to £200 x 12 x you leafleted on average stays regular remember this is a broken down calculation
i make that  £2400 6 weekly and over £19k turn over in the regular alone plus some of that £6,000 call it £23,000 if you can do it on time before any other costs like staff or anything else running costs etc. in short is it realistic to expect this sort of return almost 100% over a year if you could of course do it all on time and taking away any other usual self employment obstacles that we are all aware of it sounds like a nice way to build if i aint far of the mark ?

[Lee Pryor]

Are you asking me?

[johnwillan]

3k a week on leaflets 
i know the numbers are half a percent or so call to leaflet ratio its been said many times.. but my question is for example £12,000 a month would you be happy to see £6,000 back and hope £3,000 of that sticks?

guess we can scale it down for normal people am i close to the logic that £1000 a month on leaflet and dist could get you back £500 a month in first clean and maybe £250 on average in regular give or take how good you are on the phone you're pricing just going on some average

Basic calculation
so in a year £12,000 spent 1k a month
first clean £6,000 (500 a month 20 first cleans)is that reasonable to assume 20 cleans come your way? its around 10k leaflets isnt it
possible regular on average £250 6 weekly per time so i'm saying half of what you clean stays regular lets take it down a little more to be safe to £200 x 12 x you leafleted on average stays regular remember this is a broken down calculation
i make that  £2400 6 weekly and over £19k turn over in the regular alone plus some of that £6,000 call it £23,000 if you can do it on time before any other costs like staff or anything else running costs etc. in short is it realistic to expect this sort of return almost 100% over a year if you could of course do it all on time and taking away any other usual self employment obstacles that we are all aware of it sounds like a nice way to build if i aint far of the mark ?

I would suggest figures are:

0.3% bookings - 80% retention

It’s not an exact science but there or there abouts.

In addition you’ll get referrals, walk ups etc and the more you have the more you get.

HTH

John

[Crystal-clear]

Are you asking me?

Haha well yes you are officially THE big boy 

do you at least Break Even annually on leaflets?
 I say you make a profit I guess

[Crystal-clear]

3k a week on leaflets 
i know the numbers are half a percent or so call to leaflet ratio its been said many times.. but my question is for example £12,000 a month would you be happy to see £6,000 back and hope £3,000 of that sticks?

guess we can scale it down for normal people am i close to the logic that £1000 a month on leaflet and dist could get you back £500 a month in first clean and maybe £250 on average in regular give or take how good you are on the phone you're pricing just going on some average

Basic calculation
so in a year £12,000 spent 1k a month
first clean £6,000 (500 a month 20 first cleans)is that reasonable to assume 20 cleans come your way? its around 10k leaflets isnt it
possible regular on average £250 6 weekly per time so i'm saying half of what you clean stays regular lets take it down a little more to be safe to £200 x 12 x you leafleted on average stays regular remember this is a broken down calculation
i make that  £2400 6 weekly and over £19k turn over in the regular alone plus some of that £6,000 call it £23,000 if you can do it on time before any other costs like staff or anything else running costs etc. in short is it realistic to expect this sort of return almost 100% over a year if you could of course do it all on time and taking away any other usual self employment obstacles that we are all aware of it sounds like a nice way to build if i aint far of the mark ?

I would suggest figures are:

0.3% bookings - 80% retention

It’s not an exact science but there or there abouts.

In addition you’ll get referrals, walk ups etc and the more you have the more you get.

HTH

John

Thanks for the feedback simply put I'm guessing you make a profit annually from leaflet campaigning john 3% isn't that massive?? 10000 leaflets that's already 300 customers and you're saying 80% retention you're talking about 250 customers sticking for second clean surely You'll Be A Millionaire with these figures do you think you've overestimated? Unless you meant 0.03% that would be 30 customers say AVG £30 for a first clean as well maybe a roof etc kicking about internal cleaning say £900 back
And then say £600 back on the second clean that will still be a very very good result

[johnwillan]

As stated 0.3% (around 3 per 1000)

Dependant on distribution costs you’d recoup your money with a few cleans as an independent and around a year if employing or franchising dependant on overheads/fees.

In addition you have a valuable asset

[johnwillan]

I would also say that numbers matter.

Distributing 1k would not necessarily generate 3 clients, however 10k would probably generate around 30.

Very similar to canvassing: some areas generate higher ratios than others.

I trust that makes sense.

HTH

John

[Crystal-clear]

So what companies are in these days for leafleting? I know Lee Pryor used to use jogpost  in fact I use them once myself

[Lee Pryor]

I have to agree with John. The figures he has stated are spot on.

This week we gained 95 new houses which on window cleaning alone increased our annual turnover by £14,535 Then on top of that the 95 new customers are having aprox £4000 of add on services with the first clean, such as gutters, fascias and con roofs.

No other form of marketing we have done has ever given a better return than leaflets.

John is also right on another point that its a numbers game. Dont expect a flood from 1,2 or 5K We havew done 300k this year so far with a target of 600-700k in total.

So by the end of the summer I will have spent about 80K on leaflet marketing but our annual turnover will have increased by about £180k and thats just on window cleaning never mind the add ons.

So there you have it. Yes the return is worth it.

[Crystal-clear]

I have to agree with John. The figures he has stated are spot on.

This week we gained 95 new houses which on window cleaning alone increased our annual turnover by £14,535 Then on top of that the 95 new customers are having aprox £4000 of add on services with the first clean, such as gutters, fascias and con roofs.

No other form of marketing we have done has ever given a better return than leaflets.

John is also right on another point that its a numbers game. Dont expect a flood from 1,2 or 5K We havew done 300k this year so far with a target of 600-700k in total.

So by the end of the summer I will have spent about 80K on leaflet marketing but our annual turnover will have increased by about £180k and thats just on window cleaning never mind the add ons.

So there you have it. Yes the return is worth it.

Thank you Lee it's  super generous of you sharing as usual.
I know you've got the Manpower and even the software to deal with such enquiries but by god I know what first cleans are like not talking about the physical side of the job but the logistical side I always find rather than getting to discussion how my business works on the first clean I just get it over and done with and ask them when's good for you
What do you do to get around that payment wise first clean wise and people asking you for times and dates I'm guessing you just stick them on your roots and tell them your text them the night before and they kind of know the price already because we all know your prices are set do you charge more for a first clean I'm certain you have to be getting ripped off on the first clean what I mean by that is that yes yes yes Brigade then no no no my son's going to do it it's ok if you're charging more but if you're just charging the regular amount for the first clean it's a bit of a Stinger but then again it's numbers sorry that's quite a few questions lol hope you're enjoying your weekend

[Lee Pryor]

We tell new customers we will add them to the next round in their town and text them the day before.

We do not charge more for first cleans, in fact we offer the first clean for free if they book an add on service with the first clean.

Customers can only pay us with go cardless or we will not serve them. We have had this rule for 2 years and our customer base is now over 90% go cardless. so all 95 this week are go cardless.

[Crystal-clear]

We tell new customers we will add them to the next round in their town and text them the day before.

We do not charge more for first cleans, in fact we offer the first clean for free if they book an add on service with the first clean.

Customers can only pay us with go cardless or we will not serve them. We have had this rule for 2 years and our customer base is now over 90% go cardless. so all 95 this week are go cardless.

Bloody hell well done with the gocardless I'm slacking still 10% lol I'm certain you get some people that just refuse to do that though from the get-go but again no skin off your back right? your business your rules

[johnwillan]

We operate a slightly different system in so much we get fist clean done within 2 weeks and fit it into round thereafter, around 60% GC but happy to accept Cash, PayPal & Bank Transfer, rarely knocked.

Likewise price is agreed upon booking, rarely do a site visit, however do charge +50% for first cleans.

[Lee Pryor]

We are very black and white with our rules. If they wont pay by go cardless we wont serve them, end of.  Customers that are not on gocardless will not get another clean if one is outstanding when we come back round, they will be either cancelled or made to swap over. I can honestly say that without these rules we would not be able to funtion as a business. Our outgoings each month are masive. We have to know that what we did today will be in the bank this time next week.

[johnwillan]

We are very black and white with our rules. If they wont pay by go cardless we wont serve them, end of.  Customers that are not on gocardless will not get another clean if one is outstanding when we come back round, they will be either cancelled or made to swap over. I can honestly say that without these rules we would not be able to funtion as a business. Our outgoings each month are masive. We have to know that what we did today will be in the bank this time next week.

I totally understand.