Ok so the 1st stage starting tomorrow morning is to go back to all the properties that i used to clean but had sold, or moved away and re-introduce myself. There are 51 properties on the system where the owner moved away/sold ranging from 2017 all the way back to 2009. The combined revenue value of these properties is £7,290 which is a good starting point.
The idea is to knock and introduce myself in person and hand them a letter. (post it through if no answer)
I have a standard letter that has been personalized by way of a mail merge, it reads dear sir/ madam ....etc..i provide a well know window cleaning service in the local area..etc..we used to clean for...(customers name)...and the price was (agreed price at the time)
if you would like us to add you.....etc etc etc..
I have never done this before, usually when the customer moves on i leave it, i don't go back and re-introduce myself as i always have enough new signups vs people moving away and cancelling. But since its been around 5 years since i have done any really intensive pro-active canvassing i'd though its a good place to start.
Second, all the ones i have mobile numbers for the moved away customers, i am going to do a similar thing via text message, i used to clean your windows in xxx, would you like me to re-quote you for your current property?
so thats the start of stage 1.