There is no secret is there! We all are leaving money on the table or in our customers pockets as who really knows what a customer is willing to pay? I have been doing front onlys for 10 years without upping them, if i put them up a pound a year id be on £20 fronts now but i do believe i wouldnt have many customers if i did that.
Bigger scale example for you sean!An easy access 3 floor school with 400 windows for insides and outside yearly clean.
Most guys say "right 400 windows out £1 a window and 400 windows in £1 a window making the job £800" which is how most go for it.
Others would have a little more savvy knowing that its a yearly pig of a job where kids dirty head and fingerprints are everywhere and want to go in at £1.50 making the job £1200
Where as another guy who really wants the money as hasnt been going that long with not much work as other competition in the area would go in at 50p a window making the total job £400!
It makes no difference where the school is in the country, its who is pricing it and how confident and knowledgeable we come accross, most would accept the cheapest, some will accept the middle and few will accept the highest!
I sub quite a lot of work out and always ask what will be charged and so many guys are way out with what others charge who are all in the same area so it really is what you charge and what the competition is.
Customers are the same, we dont ever know what the perfect amount is to charge, we are just lucky that in most cases with our customers they are loyaland only have 1 guy cleaning and providing its a good regular job they stay with us. if it was different and 100 window cleaners all lined up with there price on there bucket at every road everyone would go straight for the cheaper option. Luckily it isnt like that.