Hi Leza,
Good luck with your end of tenancy cleaning venture. Although I don't charge my clients by the hour for most of my cleaning services, I generally target £15-£20 per for EOT cleans (plus vat), and around £40 for carpet cleaning. My standard inclusive rate for a one bedroom flat is £168 and around £228 with carpet cleaning. In truth, I'd like to put my prices up, but it's difficult because I'm already dearer than most of my local competition. I don't know how competitive your local market is, but Ideally you should try to keep your average EOT general cleaning prices above £15 per hour and probably closer to £20 or more. Also bear in mind that you'll almost certainly get faster as you gain experience, so I wouldn't worry too much about your effective hourly rate to begin with. Sometimes offering a free clean to reputable local lettings agents can be a good way to get your foot in the door and can lead to a regular stream of work and referrals. I have been undertaking EOT cleans for more than 10 years, I'm always happy to help new starters, feel free to contact me directly if you need any general advice or if you have specific questions. Probably the best quick tip I can give you is don't be a perfectionist, to make reasonable money you need to get the job done quickly and efficiently. I'm not saying that you should do a rushed or rubbish job (quite the opposite, your work will need to be good to get referrals) , but you do need to be very aware of time and set yourself limits and targets. You'll learn that you don't necessarily need to clean everything to the nth degree, some aspects of the clean will be more important than others, most minor or out of eyesight details won't even be noticed or checked. If you try and do a perfect clean you could end up spending all week at the property when you realistically only have a day.