Good luck with your new enterprise David, unless you're in South Wales, in which case I hope you crash and burn. Only joking.
I started last year and having survived year 1 without going under here are my five top tips:
1. Anyone can clean a drive, so really its all about you and how you get on with customers. A professional approach to quoting, customer service,paperwork (and of course doing a great job) goes a very long way to getting you ahead of the opposition. It's all about quickly establishing trust - and that's entirely down to you and what you say.
2. Don't turn anything down even if its a small quote and you don't fancy it. Early on I got a £75 job for a gran, which turned into a £400 job for her son and then a £750 job for his daughter. At the end of the year 60% of my work was from referrals.
3. Be prepared to spend more on advertising than you have planned. Until your website is optimised and starts generating business you'll need to get your name about in whatever publications are in the right target areas: local community mags etc - all of which costs a lot more than you may have budgeted for. Don't take your foot off the advertising gas. If you have a busy month early on don't thing you've cracked it, because it'll then go quiet and you might not have planned anything to get going again, so always be planning ahead.
4. Even if you're not particularly computer literate find a way of keeping an accurate customer database. Usual stuff like names, phone, emails and also postcodes and how they heard of you...so that in time you'll know what advertising works best in which areas etc and which has been a waste of time.
5 Keep your chin up. even when you're freezing and getting drenched and the pull-start on your machine has just snapped- because the neighbours are watching and hopefully they're your next customers.
Hope that helps a bit
Good luck
Mike