If you are mainly aiming for domestic customers then I think websites should always contain personal photos and information, little old ladies like to see who is coming to their home ( or the children of OAP need to see that you look trustworthy) you need some photos of you showing that you don't look like a serial killer.
I have the same build on my sites and some customers have mentioned the pictures in the gallery are too small, they don't realise they can click them to enlarge, put on the page 'click photo to enlarge'