[richyp]

Google Adwords takes a lot of time and managing, once you have the perfect formula setup that works for you it's a fantastic tool. But getting there isn't easy, there's a lot of trial and error and monitoring involved.

I suggest trying to walk before you can run, set a task of sorting your adwords for just one area of choice, trialling the following:

[Window cleaner town]
[window cleaning town]
[town window cleaner]

Of course replace town with your choice, be as specific as you can, for example if you choose a large city like London this will be too broad, you would need to choose something like Battersea.

Once you're happy you have the right formula and results you can expand on this, it can be a large list but easy enough to put together as a csv/Excel file.

Quote from: richyp on Yesterday at 07:06:49 pm

I am supposed to have a 25 mile radius... don't suppose you know anyone that does this sort of thing do you.. it's supposed to be fine tuned by Google in Dublin .. really appreciate  advice and input

Richy

Richy you would certainly be better in getting a full list of the towns/areas you are wanting to cover in that 25 mile radius, and use the square brackets and monitor results.

Thanks alot

R

[Forum Admin]

No problem, please let us know how you get on as it's certainly continuous and great for everyone.

[robbo333]

I stopped my Google Ads a few months ago because I got too many enquiries (I did a big leaflet drop too) and couldn't cope with the extra workload at the time. Many of the enquiries from Google Ads were rubbish though, but the good ones payed for themselves. Anyway, setting up your area correctly is massively important or it will cost you a mint!
I used the map feature to click on the areas that I wanted within about a 3 mile radius (I think Google uses postcode areas).  But I still got some calls outside this area which was annoying and a waste of money.
So I then did this:
Using the map feature, you can exclude areas too. So you can tell Google which areas you DO NOT want. I simply went around the outside of my area deselecting the postcodes, nearest to it. I built a sort of protective barrier around my advertising  area (if that makes sense). A bit like building a protective wall around a castle. Worked a treat.

[8weekly]

I stopped my Google Ads a few months ago because I got too many enquiries (I did a big leaflet drop too) and couldn't cope with the extra workload at the time. Many of the enquiries from Google Ads were rubbish though, but the good ones payed for themselves. Anyway, setting up your area correctly is massively important or it will cost you a mint!
I used the map feature to click on the areas that I wanted within about a 3 mile radius (I think Google uses postcode areas).  But I still got some calls outside this area which was annoying and a waste of money.
So I then did this:
Using the map feature, you can exclude areas too. So you can tell Google which areas you DO NOT want. I simply went around the outside of my area deselecting the postcodes, nearest to it. I built a sort of protective barrier around my advertising  area (if that makes sense). A bit like building a protective wall around a castle. Worked a treat.

You get a lot of one offs, but I've just picked up a twice a year £1,800 job. It does seem to be a few jobs that really pay rather than lots of great inquiries.