[Steven Butler]

Has anyone ever rebranded? New name...new logo...new website....

If so why did you do it? Did you benefit from it?

Was just reading something about it so wondered if any cc business had done it.

[Dennis]

I had to in 2000 when I packed in a franchise after 10 years, I'm still here so it went OK. 

[Robin Ray]

I'm thinking of doing it to appeal to a different, specific customer base. I'm thinking it will  be a good way to market to previous customers also, as it gives me another excuse to contact them.

[derek west]

I did it, Best thing i ever did.

[Steven Butler]

Good reasons to Robin...

Derek, why did you do it and what did you do?

[derek west]

did everything, new name new logo new website and loads more, for the same reason robin wants to.

[homenclean]

Why not just develop another business to run alongside gives you option to double impact adds different phone number and web site etc  gives you more exposure in the market place . Half the time customers can't remember who they used  last time. We have 2 trading named but most of my customers seem to know me as John the carpet cleaner. That will be my next point of attack.
John

[Ian Harper]

Steven Butler

why would you just want one?

You should always be trying to bet your best performing marketing whatever the media.

good luck