Ring Google, I spent an hour talking to them as they told me how to adjust my campaigns but I also have the book Mark recommended.
Mark why is having a fast website important? And isn't it about your internet provider rather than the website that makes a website load fast?
Must say since you revamped my site it loads instantaneously but I use fibre optic ultrapoopfast connections
Speed Is A Google Ranking Factor For Mobile
Early reports stated that page load speed did not affect page rank on mobile websites as part of Google’s Mobilegeddon. Yet, anecdotally, observations about Mobilegeddon seem to contradict those reports.
Based on an analysis of client sites, Colin Guidi, director of SEO at 3Q Digital, said, “Visiting these sites via a mobile browser and slower processors shows that page speed and load time seems to be a heavier weighted ranking factor over this new mobile-friendly update.”
Studies also appear to support those observations. Searchmetrics released a report post-Mobilegeddon that demonstrated a strong correlation between page speed and page rank.
And now, Google itself has come out this year stating that Google favors faster sites. Further, David Besbris, AP Engineering of Google Search, asserted on the AMP Project page that “Speed has always been a cornerstone of Google Search.”
I think it’s safe to operate under the presumption that speed matters when it comes to local mobile search.
