What are the rules on advertising?
Misleading advertisements are covered by the unfair trading regulations (see 1). Your local trading standards service can take action against you if you publish misleading advertisements (see 7).
Customers may also have a claim against you, if they make a purchase based on misleading advertising (see
.
Misleading advertisements can also be investigated by the Advertising Standards Authority (ASA), which is responsible for ensuring that advertisements conform to the relevant advertising code of practice. (There are separate, but similar, codes for broadcast and non-broadcast advertising.) The ASA may require you to withdraw the advertisement and to undertake not to use similar misleading advertisements in future. Repeated breaches of the code can lead to court action and a fine.