I couldn't give a monkeys about low prices.
I charge a fairly high price and i'm proud of it. I do a bl00dy good job and for that I charge a small premium. I'm regular, reliable and I text or call all my custys the day before. I do a good job and I am respectful of customers' properties.
Waitrose and Marks are expensive, porsche and ferrari are expensive, quality designer suits and shoes are expensive.
Are they going out of business? No because people buy them.
Don't worry about low prices, do a good job and start putting your prices up.
I think one of the best catch phrases i've ever heard was the Stella Artois ad that said 'Reassuringly Expensive'. That's me.